As the saying goes – seasons come and go. The same can apply when dealing with your revenue growth. Are you struggling with new ideas to help increase your revenue?
If you answered yes, let’s talk.
At a glance: 5 ways to increase your revenue
Before we dive right in, how is your organization strategizing revenue growth? Below are five key points from our experts here at AdCellerant that you can implement in your business today.
- Gain new campaigns with a well-thought plan. Before you move forward, building a sales plan is essential. A sales strategy ensures you have a road map for next month, next quarter, and next year. It will also help you build bridges to close any gaps between now and then.
- Secure renewals. Present your data and wow your client. Set expectations by showing them the Foot Traffic Attribution report, show repeat visits, demos, conversions of DIDs, and secure the renewal! Leveraging data and business intelligence about campaign performance will set the stage for renewal and incremental account growth.
- Upsell in a simple format. Leverage the Share-of-Voice forecasts based on the targeting selected, including geography, demographic, and behavioral targeting. As these inputs change, so will the forecasted share-of-voice. Help your sellers have a more consultative conversation with the advertiser about HOW the budget spend will impact the marketplace – is there enough budget to achieve their goals? Do we need to fine-tune the targeting?
- Determine where to find new business. Start with your current client list, upsell opportunities, and gain incremental wins. Then, take a look at new business prospects. These could be individuals who have declined to spend with you previously, new categories (i.e. automotive, entertainment), or customers you see online.
- Easy key performance indicators (KPIs) to boost revenue. It’s imperative that sales reps are given digital-specific goals that they can focus on achieving. Keep your productivity metrics open and fun, focus on accountability,, and keep digital top-of-mind.
Looking for even more in-depth information? Our team of experts hosted a webinar to help organizations like yours get the inspiration needed to get out of the revenue slump and make that money! Share with a colleague, or watch the recording at your convenience.
Ready to rev up your revenue?
If you have additional questions or want to learn more about how these tips can be leveraged within your business, drop us a line; we’d love to hear from you. Not a current partner? No problem, book your demo with us today!