XaaS or Anything-as-a-Service/Everything-as-a-Service refers to a range of solutions available online via cloud computing. This method is much more efficient than traditional practices such as providing resources locally or onsite because this technology has the ability to streamline processes on-demand.
Cloud Computing – Cloud computing refers to a user’s unrestricted access to computer system resources, for the purpose of storing, managing, and processing data over the internet, as opposed to on a local server or private computer.
The “X” in XaaS, can literally be any cloud computing service, as it acts as an umbrella term, encompassing everything from:
- SaaS – Software-as-a-Service
- DaaS – Desktop-as-a-Service
- NaaS – Network-as-a-Service
- PaaS – Platform-as-a-Service
- MaaS – Marketing-as-a-Service
MaaS is a new and emerging segment of the “as-a-service” industry. MaaS refers to the outsourcing of marketing tasks via the internet, to a third party vendor, for the purpose of planning and managing particular marketing functions such as campaign creation, web design and development, SEO oriented content creation, social media marketing, and advertising, lead generation, landing page creation, ROI tracking, and marketing analytics.
What are the advantages of MaaS?
Streamlining Front-End/Back-End processes – The advantage of outsourcing website design and development to a MaaS provider is that they have the ability to streamline many operations, the most important being the speed in which site visitors are monitored, processed, and engaged.
Increased employee productivity – MaaS providers help increase employee productivity by stripping away some of the time-consuming, specialized tasks that aren’t necessarily in an employee’s field of expertise. Some of the tasks that are usually outsourced include launching programmatic marketing campaigns, managing social media platforms, and lead generation. Using a Marketing-as-a-Service provider like AdCellerant is beneficial because they take on tasks that aren’t connected to the core of a business, allowing for an in-house team to focus on more important assignments, which results in increased productivity and efficiency.
Scalability – MaaS allows businesses to optimize their marketing processes, which in turn increases the success of their marketing efforts and results in more prospects being converted into customers. The continued usage of this method of service allows for businesses to grow in a manner to where they don’t become overwhelmed with the increase in demand for their products or services because they have more time and manpower to better execute their intentions.
Agility – Another advantage of MaaS solutions are there agility in regards to marketing. Agility refers to the practice of processing and analyzing of data for the purpose of finding resolutions to problems in real time, by evaluating results, running tests, and repeating that process expeditiously.
Marketing experts – MaaS providers are marketing experts who possess particular abilities that a business’s in-house staff of marketers may not have. The experience and talent a provider brings, can enhance a business’s marketing capabilities, and increase their odds of achieving their marketing goals, in a more efficient manner.
XaaS isn’t a passing trend. According to PR Newswire, the CAGR (compound annual growth rate) of the Everything-as-a-Service market is expected to hit 38.22% by the year 2020. The exponential growth is due to the value it adds to businesses in all industries. In regards to digital marketing, businesses are beginning to recognize the inefficiencies of their current systems. Delegating non-essential tasks to professional in-house marketers decreases the value they are adding to a company, which is the reason why MaaS is beginning to emerge as a better solution.
Adcellerant is a MaaS provider, that offers an array of digital marketing services for SMB’s and has developed a revolutionary advertising technology platform, including comprehensive digital agency software solution that oversees the full life cycle of a marketing campaign. To learn how AdCellerant can help enhance the efficiency of your business, contact us today.