Pre COVID, travel was a steady stream of leisure and business travelers looking to reach their destinations. While the pandemic affected almost every industry, it hit the travel and tourism industry the hardest. In 2020, the travel and tourism sector lost $4.5 trillion and 63 million jobs globally. 

The days of leveraging travel agents or taking a trip out of the country due to achieving a company sales goal have dwindled. According to The World Economic Forum’s Travel & Tourism Development Index 2021, more consumers are looking to inclusivity, sustainability, and resilience in the travel and tourism sector as it recovers. 

Trends and best practices to look out for

Based on Sandra Carvao, Chief of Market Intelligence and Competitiveness at the United Nations World Tourism Organization’s predictions of the future of travel, one major trend to look out for is that more consumers are looking for experiences in communities that need to be supported. Advertising is one of the most critical players when it helps the travel and tourism industry generate tourists from both the local and international marketplace to various destinations – big or small. 

We chatted with Sr. Account Manager, Caroline Kiernan, to dig in deeper on what she is noticing in the travel and tourism industry from an advertising standpoint, the future of the industry, and what products work best to meet goals for those businesses. 

WATCH THE CONVERSATION

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