You know the old saying, “When the going gets tough, the tough get going.”
Whether economic growth has slowed, a global pandemic, or a full-on recession, businesses that come out strong on the other side never panicked. What your brand does during uncertain times matters. Brands that make cutbacks on marketing and advertising budgets see a significant loss once there’s a bounce back.
Staying cool, calm, and collected
It’s natural for a business to make cutbacks during challenging financial periods. However, this is the time to reevaluate your current marketing and advertising efforts to keep your brand top-of-mind with your target consumer through empathetic, relatable material.
The brands that make cutbacks that slash marketing and advertising budgets are the ones who see a significant loss once the economy returns to normal.
How AdCellerant has helped partners navigate uncertainty
In 2020, our team worked closely with media partners to address these concerns during the COVID-19 pandemic. As our business navigated the uncertainty, we knew it was essential to find a quick shift in our strategy to help create successful plans for partners and help small businesses generate revenue to stay thriving amidst a global pandemic. This proactive work resulted in boosted digital revenue to supplement traditional losses and is a primary reason AdCellerant was named Business Intelligence Group’s Account Management Team of the year in the 2020 Excellence in Customer Service Award.
Resources To Leverage During an Economic Downturn
Planning and strategizing are two of the most important things you can do to keep your business thriving. The following resource will assist you in making the best decisions for your business.
- Guide to navigating advertising during an economic downturn
- Tips for growing revenue in an economic downturn
- Webinar (Aug. 2022): Navigating the Advertising and Marketing Landscape in an Economic Downturn
- Video (July 2022): Corey’s Local Marketing Minute: Find recession-proof businesses
Let’s Work Smarter (Not Harder), Together
Digital marketing during an economic downturn can be confusing and intimidating. With our team, you’ll access digital experts who provide dedicated support and on-the-go training at every step. Let’s partner up to brainstorm ideas, campaigns, and how to increase revenue during even the most uncertain times for your brand.
For more information or to book a demo, visit www.adcellerant.com.