COVID-19 shifted everything in the business world, including how marketing works to attract customers who might have otherwise held back. Your business may be experiencing that same problem, hence forcing your advertisers to pivot in new directions.
Maybe your advertisers don’t really know what your next sales strategy is as the world still struggles with the pandemic. What sales strategy can you put together to help your advertisers and sales team work in unison?
Figuring out a plan for a post-COVID world is essential now using four main points to use in digital marketing.
What are some emerging marketing/advertising trends post-covid?
Many industry experts are noting how much consumer behavior is going to change once we get through the COVID storm. Nothing will be exactly the same as it was in the before times.
Value-based pricing and messaging are two key things sure to be changed. Those make sense since more people will be looking for value if forced to shop entirely online.
More personalized messaging is also key to connect with those most greatly affected by COVID. Much of this can entail creating messages on a more emotional level to promote products making life better.
Part of this also involves more virtual events, something many businesses pivoted to doing to stay alive. These are very workable in a time when live video streaming services are so easy to set up and use.
A more consultative approach
Some of your customers might have gone away when everything shut down last year. It’s time to find refreshed ways to attract and connect with new customers who are likely going back out to shop again.
Maybe you can bring back some loyal customers. Getting new ones is a whole other challenge requiring digital marketing prowess. It’s possible to do this through digital advertising, something costing money and taking a lot of time without proper direction.
The use of revolutionary marketing technology can help you connect with people in a more convenient way. You also need a toolkit that can help you scale and automate everything to reduce putting in more time than you really have.
Your own marketing department could probably use help to find ways to make marketing more consultative through advertising and email campaigns as just starters.
Digitize your storefront
A focus on e-commerce is the smartest way to keep up with what happens after COVID. Statistics show more customers are turning to online shopping to avoid going into stores in person.
While this may ease eventually as things return to normal, not everyone will be willing to go back into a physical store to shop. It’s why businesses like yours need to think about digitizing your storefront if you haven’t already.
The power of e-commerce can help your marketing team get a better handle on how to reach customers through digital means. When they need enhanced tools to go through the cycle of a marketing campaign, they may need some extra help to take on today’s challenging times.
One of the most important sales strategies your business should develop now is more transparent reporting. Having this available is the only way toward efficient and effective marketing.
If the marketing team doesn’t have any idea what’s going on in the sales department, all marketing campaigns become muddled rather than razor-focused. To find out what’s really going on with your post-COVID customers, you need thorough metrics that are easily shared with your marketing team.
Using adcellerant to help your marketing efforts
At AdCellerant, we’ve become a leader in providing proprietary advertising software platforms, like our renowned UI.Marketing. With tools like this, your marketing team can enjoy a comprehensive, total digital agency software solution to get your campaigns out faster and more efficiently.
We’re able to unify the sales process and marketing execution all in one toolkit.
Reach out to us or book a demo to find out more about how our platforms work for businesses like yours evolving through post-COVID times.