DENVER, CO—Feb. 11, 2026—AdCellerant, the leading digital advertising technology and services company, announced the release of its 2026 Digital Marketing Playbook: Powering Growth in the Age of Intelligence playbook—a forward-looking guide designed to help agencies, publishers, multi-location businesses, and enterprise brands adapt to rapid shifts in AI, Connected TV (CTV), retail media, search, and modern measurement.
What Is Defining Digital Marketing in 2026?
As global digital advertising spend approaches the $1 trillion mark, the industry is experiencing more than incremental change. AI is reshaping how consumers discover information and make decisions; CTV is becoming foundational to video strategy; retail media is moving closer to the point of purchase; and traditional performance measurement models are giving way to predictive, privacy-resilient approaches.
“2026 is shaping up to be a defining year for digital marketing, not because of one single trend, but because several forces are colliding at once,” said Brock Berry, CEO and Co-Founder of AdCellerant. “I fundamentally believe that AI is revolutionizing marketing, empowering people to work more efficiently and make better decisions faster. But technology alone isn’t a strategy. The advantage belongs to organizations that combine powerful tools with clear goals, strong creativity, and human expertise.”
The 2026 Digital Marketing Playbook draws on AdCellerant’s experience executing thousands of campaigns across industries and platforms. It features insights from leaders across the organization, paired with research spanning AI, CTV, search, retail media, and measurement—serving as a practical guide for leaders responsible for digital strategy, revenue growth, and performance.
[DOWNLOAD] 2026 Digital Marketing Playbook: Powering Growth In the Age of Intelligence
Inside the 2026 Digital Marketing Playbook: Powering Growth in the Age of Intelligence
The playbook explores:
How AI is reshaping the consumer journey from discovery to purchase and beyond. - Why Connected TV is no longer optional and how it fits into full-funnel strategies.
- The growing role of retail media networks in driving high-intent performance.
- The shift from click-based reporting to incrementality and predictive measurement.
- What will matter more (and less) in digital marketing in 2026?
How Unlike traditional trend reports, this playbook focuses on actionable guidance for organizations navigating real-world constraints such as leaner teams, rising client expectations, and increasing pressure to justify every marketing dollar.
“Marketers are being asked to move faster, do more with less, and prove impact with greater precision,” said Adam Lee, Chief Business Development Officer at AdCellerant. “This playbook helps leaders cut through the noise, focus on what actually drives growth, and build strategies that can withstand constant change.”
About AdCellerant
AdCellerant is an award-winning digital advertising technology and services company focused on making high-quality digital marketing accessible to every business. Through its proprietary platform, Ui.Marketing, the company delivers omnichannel solutions, campaign automation, and actionable reporting designed to drive meaningful results. Headquartered in Denver, AdCellerant partners with media companies, agencies, and brands worldwide to simplify digital marketing and maximize ROI. To learn more about a partnership or services with AdCellerant, book a demo.
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