Recent Blogs

• Blogs

• May 4, 2023
• AdCellerant Content Team

Boost Your Sales with These Summer Advertising Secrets 

• Blogs

• May 1, 2023
• AdCellerant Content Team

What is Competitive Conquesting in Advertising?

• Blogs

• March 28, 2023
• AdCellerant Content Team

Maintain and Grow Revenue with Reporting, Renewing and Upsells

• Blogs

• March 28, 2023
• AdCellerant Content Team

What is Streaming TV?

Each day new media of advertising get devised, and currently, the corporate world is lucky to experience the explosiveness of Streaming TV. This is a relatively new medium, but it is growing incredibly fast, with more entities turning to its magic.

• Blogs

• March 24, 2023
• AdCellerant Content Team

White-Label Marketing: What It Is and How It Can Benefit Your Business

• Blogs

• February 22, 2023
• AdCellerant Content Team

What is Integrated Marketing?

• Blogs

• February 14, 2023
• AdCellerant Content Team

4 Tips for Setting Expectations Confidently With Clients

• Blogs

• January 27, 2023
• AdCellerant Content Team

What is Marketing Automation?

• Blogs

• January 13, 2023
• AdCellerant Content Team

Four Tips for Prospecting The Right Clients

• Blogs

• October 18, 2022
• AdCellerant Content Team

3 Tips For A Consultative Approach to Advertising Sales

• Blogs

• September 26, 2022
• AdCellerant Content Team

Navigating Economic Uncertainty With Ease

• Blogs

• September 20, 2022
• AdCellerant Content Team

What is Programmatic Advertising?

• Blogs

• September 19, 2022
• AdCellerant Content Team

What Is Search Engine Marketing (SEM)?

• Blogs

• September 12, 2022
• AdCellerant Content Team

Product Spotlight: In-Market Email

• Blogs

• September 1, 2022
• AdCellerant Content Team

Navigating Economic Uncertainty With Ease

• Blogs

• August 30, 2022
• AdCellerant Content Team

Ask an Expert: Legal

• Blogs

• August 1, 2022
• AdCellerant Content Team

Ask an Expert: Travel and Tourism

• Blogs

• June 22, 2022
• AdCellerant Content Team

Ask an Expert: The Automotive Industry

• Blogs

• June 3, 2022
• AdCellerant Content Team

Product Spotlight: Creative Services

• Blogs

• May 31, 2022
• AdCellerant Content Team

5 Ways To Activate and Grow Revenue

• Blogs

• May 2, 2022
• AdCellerant Content Team

Do You See What We See?

• Blogs

• April 27, 2022
• AdCellerant Content Team

Product Spotlight: LocalOne SEO

• Blogs

• April 13, 2022
• AdCellerant Content Team

Ask an Expert: The Cannabis Industry

• Blogs

• April 5, 2022
• AdCellerant Content Team

The Best Product Combinations for Higher Retention

• Blogs

• April 1, 2022
• AdCellerant Content Team

AdCellerant Announces Rebrand to a Tech-First Agency

• Blogs

• December 8, 2021
• AdCellerant Content Team

How Do You Improve Your Reps’ Sales Acumen?

Built In Colorado, the ultimate hub for Colorado startups and tech, sat down with five experienced sales

• Blogs

• December 1, 2021
• Meghan Brito

Is your business treating your Email Marketing list as an asset?

Every business keeps an email list, a precious collection of clients and leads who have reason to receive emails.

• Blogs

• November 17, 2021
• Meghan Brito

AdCellerant ranked number 472 fastest-growing company in North America on the 2021 Deloitte Technology Fast 500™

AdCellerant today announced it ranked 472 on the Deloitte Technology Fast 500™,

• Blogs

• November 10, 2021
• Meghan Brito

Avoiding ad fatigue while ramping up an ad campaign

Ad campaigns face many challenges. One of the most serious, especially in today's modern digital landscape, is ad fatigue.

• Blogs

• November 4, 2021
• Meghan Brito

How Email Marketing can take your business to the next level

When Mark Twain was visiting London, a city paper mistakenly published that he'd died.

• Blogs

• October 28, 2021
• Meghan Brito

A guide towards taking vital steps during and after A/B testing

Many trusted online and professional digital marketers have been relying on successful methods ...

• Blogs

• August 17, 2021
• Celine Au-Yeung

AdCellerant is featured on the Inc. 5000 list for the 4th year

NEW YORK, August 17, 2021 – Inc. magazine today revealed that AdCellerant is No. 1929 on its annual Inc. 5000 list, the most prestigious ranking

• Blogs

• August 11, 2021
• Nick Ramey

5 tips for digital marketing discovery calls

The more I learn about digital marketing, the more difficult it becomes to explain it to others. The good news is digital marketing also gets better every year, with strategies built not only to sell products and services but to

• Blogs

• July 26, 2021
• Celine Au-Yeung

AdCellerant awarded for innovation technology

Denver, CO—July 26, 2021—Today, the Business Intelligence Group named AdCellerant Organization of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor

• Blogs

• July 3, 2021
• Melissa Sheehan

Understanding the digital customer buying journey and why it matters

A one-size-fits-all marketing approach no longer works. Most forward-looking companies acknowledge the need for personalized

• Blogs

• June 9, 2021
• AdCellerant Content Team

How Advertisers Pivoted after COVID-19

COVID-19 shifted everything in the business world, including how marketing works to attract customers who might have otherwise held back. Your business may be experiencing that same problem,

• Blogs

• March 5, 2021
• AdCellerant Content Team

Google, The Trade Desk and a cookieless future

Written by Chief Product Officer - Adam Shaffner, Vivienne Duclos and Meghan Brito Google released a statement Wednesday speaking to the future of the cookie and tracking individuals across the internet.

• Blogs

• December 15, 2020
• AdCellerant Content Team

Google discovery ads and what it means for advertisers

Back in 2019, Google introduced the idea of Discovery Ads a native ad format that is visually rich and utilizes targeting powered by user intent, instead of keywords, at their Google Marketing Live event. Fast forward one year later

• Blogs

• December 8, 2020
• AdCellerant Content Team

How to use Geo Fencing to create competitive advantages

What is Geo-fencing? Geo-fencing is about "fencing-in" targeted consumers in a particular location and using these mobile device ID numbers to obtain data (such as their income levels, consumer activities, personal preferences, etc.)

• Blogs

• November 17, 2020
• AdCellerant Content Team

Are You Using the Right Search Terms for SEO?

It is no doubt that small businesses, TVs, and newspapers are struggling with disruptive marketing innovations by Google, which have led to some level of resistance by the industry. But, if the industry embraces

• Blogs

• November 10, 2020
• AdCellerant Content Team

Boost Click-Throughs with Video Content. Here’s How.

Marketers are always looking for the game changer—the marketing strategy that's so effective it measurably moves the needle on this or that key performance indicator (KPI) and does so simply because their target audience

• Blogs

• November 3, 2020
• AdCellerant Content Team

Finding your niche with streaming audio and podcast advertising

Podcasts and streaming audio have grown exponentially over the last few years. This presents businesses with a great opportunity to reach their targeted audience. One approach is to create your own podcast.

• Blogs

• October 13, 2020
• AdCellerant Content Team

Does your google search results implement structured data?

Imagine searching on Google for a recipe. The recipe shows you a picture of the dish along with the ingredients, directions, calories, temperature, and prep and cook time in the search results. Or what about a movie?

• Blogs

• October 6, 2020
• AdCellerant Content Team

4 ways businesses can measure the ROI of print advertising

It is in every business’s best interest to advertise in whatever way works with their audience. Social media marketing, inbound content marketing, and even print marketing are all equally useful if your audience responds positively

• Blogs

• September 30, 2020
• AdCellerant Content Team

What is Geo Fencing and how can I use it to my advantage?

Geofencing is defined as the creation of virtual boundaries around a physical area. In regards to marketing, geofencing refers to location-based advertising, where a user's location is recorded and advertisements

• Blogs

• September 23, 2020
• AdCellerant Content Team

What’s in your bag? 6 essential elements for your sales toolkit

Let's begin by stating the obvious: sales isn't an easy job. In the first place, salespeople are confronted by a host of challenges, everything from following down unqualified leads to positioning products above those of competitors

• Blogs

• September 20, 2020
• AdCellerant Content Team

How Instagram has changed in the past year and how to use it now

Social media platforms change and improve their features frequently. They make updates not only to provide more functionality for users but also to stay competitive with other platforms. This has been the case for Instagram,

• Blogs

• September 9, 2020
• AdCellerant Content Team

2020 Email Marketing strategies and the role of email newsletters

Regardless of what the naysayers think, email marketing still holds a prominent position among some of the most effective digital marketing techniques used today. Its overall value stems from its dependability, concerning communication

• Blogs

• September 2, 2020
• AdCellerant Content Team

How To Make Standalone Micro-Proximity Ads

Location is not only vital when finding a physical address for your business. It also plays a critical role in advertising more so now with the advanced technology that smartphones offer. Now your brand can send relevant,

• Blogs

• August 26, 2020
• AdCellerant Content Team

How narrative helps your video ads attract a wider audience

Video ads have exploded over the last few years. Between YouTube, Facebook, Instagram, and emerging sites such as TikTok, it certainly seems like video is the future of marketing. However, not all video content yields

• Blogs

• August 19, 2020
• AdCellerant Content Team

6 savvy small business marketing tips

automation software 2. Know what is best to DIY 3. Schedule-Launch blog and social posts 4. Outsource when the ROI is good 5. Get involved with the community 6. Volunteers and internships As any active business is sure to notice, marketing best practices are all over the map. There is an endless list of ways you can market, channels to market through, and audiences to target.

• Blogs

• August 17, 2020
• Meghan Brito

AdCellerant appears on the Inc. 5000 list for the 3rd year

NEW YORK, August 12, 2020 – Inc. magazine today revealed that AdCellerant is No. 1128 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the

• Blogs

• August 12, 2020
• AdCellerant Content Team

4 Radio Platforms to Spice Up Your Marketing

Radio has come a long way from the days of people crowded around a rectangular device in the living room, listening to a handful of stations. Traditional radio, of course, is still around and provides many opportunities for

• Blogs

• August 5, 2020
• AdCellerant Content Team

6 Dos and Don’ts of Influencer Endorsements on Social Media

If you're a business looking to expand your social media profile, chances are you've considered turning to influencers to help funnel some more traffic to your pages. If you're not familiar with the term,

• Blogs

• March 17, 2020
• AdCellerant Content Team

How to time your digital ads around your television and newspaper ads

Digital marketing Geo Fencing is when you limit who is shown your ad based on their physical location. This is incredibly useful for local businesses looking to attract only customers who are within their service range.

• Blogs

• February 19, 2020
• AdCellerant Content Team

Should you offer different incentives to different media consumers? How different?

Consumer incentives offer benefits to buyers and are one of the leading methods that businesses use to boost sales. Some types of incentives are points-based reward systems, frequent-shopper discounts, rebates,

• Blogs

• January 22, 2020
• AdCellerant Content Team

3 ways to use your website to A/B test your newspaper ads

When you're running newspaper ads, there is often a question of which design to use and which of your various ad-design options will render the best results. Should you feature a smiling child or an elderly couple?

• Blogs

• January 8, 2020
• AdCellerant Content Team

How To Leverage Different Learning Styles

Ever give a presentation—one you stayed up half the night to get right, one with persuasive data, compelling visuals, the works? Ever had diametrically opposite reactions to that kind of presentation?

• Blogs

• December 11, 2019
• AdCellerant Content Team

4 Ways to Maintain Brand Consistency Across All Channels

When you think "Coca Cola," you think red—not blue, or pink or maroon—but red. In fact, you think a red and white color palette and cursive font. Apple is, well, an apple—an apple with a bite in it. FedEx is red, purple,

• Blogs

• November 16, 2019
• AdCellerant Content Team

2020 and the state of traditional television

As technology continues to advance at a rapid rate, there have been plenty of changes in our day-to-day lives nearing the twentieth year of the twenty-first century. Much in the same way some people are letting go of their

• Blogs

• November 13, 2019
• AdCellerant Content Team

Beyond unicorns and kittens: meet the next generation of programmatic video advertising

The science of connecting with today's consumers using an emotional platform is nothing new and has been successfully practiced for many years. In a Harvard Business Review on the subject, they point to the success of this strategy

• Blogs

• October 30, 2019
• AdCellerant Content Team

What is the Baader-Meinhof Phenomenon?

See if this scenario sounds familiar. A friend or neighbor tells you he just found out that the biggest climate change threat isn't a car or factory emissions—it's agriculture: too many cows and the methane they produce.

• Blogs

• October 16, 2019
• AdCellerant Content Team

The Trade Desk programmatic solution: an industry game changer

Ad buying was once the bane of marketers. Buying (and selling) ads entailed a complex and convoluted process of researching and selecting the best advertisers and publishers, manually inserting and tracking ads,

• Blogs

• September 18, 2019
• AdCellerant Content Team

How can Geo Fencing increase sales

Don't leave home without it! Your cell phone, that is. Most make sure this essential item is with them at all times. If someone has forgotten or lost theirs, it is not unusual to see a post on social media saying they don't have

• Blogs

• September 1, 2019
• AdCellerant Content Team

Why creative matters for your display ads: 6 best practice strategies

In a breakthrough analysis by Harvard Business Review (HBR), researchers concluded what most seasoned marketers already knew: when it comes to achieving key marketing objectives, creativity matters.

• Blogs

• August 29, 2019
• AdCellerant Content Team

Local SEO: what it is and when to use it

Businesses live or die on the strength of their marketing. And there's no getting around it, thanks to rapid advances in technology, today's marketing is taking place primarily online. If you want to make it in the world of internet marketing,

• Blogs

• August 15, 2019
• AdCellerant Content Team

4 Ways Streaming TV Helps Beat Your Competitors

Times change, and so do people's preferences in terms of how they consume information daily. From how to arrange your backpack for the perfect hike to catching up with the latest GOT episode, people are gradually turning

• Blogs

• August 6, 2019
• Muhammad Khan

AdCellerant works towards becoming zero waste

It all started two years ago. I was walking back to my car after work and I could not help but notice that there was an overflowing

• Blogs

• July 23, 2019
• Julie Eisen

A workplace’s best friend – why we love our dog-friendly office

If you follow us on social media, then you know that we are a dog-friendly office. Mostly because I handle our social postings and

• Blogs

• July 17, 2019
• AdCellerant Content Team

E-Commerce Products for Facebook Ads

If you're in e-Commerce, you know that making profit is all about finding winning products. However, finding products that your

• Blogs

• June 25, 2019
• Ben Bouslog

Be transparent: your success depends on it

When it comes to your business, sticky situations happen. You may miss deadlines, struggle to connect with clients as promised,

• Blogs

• June 19, 2019
• Julie Eisen

School may be out for summer, but back-to-class deals are heating up

• Blogs

• June 12, 2019
• AdCellerant Content Team

White label DSP: the busy executive’s guide to digital marketing automation

Marketing efforts have evolved from traditional marketing methods such as print media and TV ads to becoming substantially

• Blogs

• June 5, 2019
• AdCellerant Content Team

Adopting XaaS in digital marketing

XaaS or Anything-as-a-Service/Everything-as-a-Service refers to a range of solutions available online via cloud computing.

• Blogs

• May 19, 2019
• AdCellerant Content Team

Why you should turbocharge your ad campaigns with programmatic audio advertising

When you think of audio advertising, you probably think of traditional radio advertising slots. While radio may have moved into the digital age with

• Blogs

• May 8, 2019
• Julie Eisen

Using email for last minute sales push

Memorial Day is around the corner, summer trips are being planned, and it is almost time to plant your garden and dive in to refreshing

• Blogs

• May 1, 2019
• AdCellerant Content Team

Programmatic Native advertising gets the job done

If you are familiar with marketing trends, chances are you’ve heard of native advertising. A new form of advertising that

• Blogs

• April 18, 2019
• AdCellerant Content Team

Are You Blending Streaming TV and OTT Into Your Strategy?

The television industry has changed over the years, and continues to evolve. Decades ago, TV watched over the internet

• Blogs

• April 10, 2019
• AdCellerant Content Team

Device ID targeting: what it is and why do you need it in your marketing strategy?

When it comes to marketing, there are a host of strategies you can leverage to drive more qualified leads and boost sales

• Blogs

• April 3, 2019
• Galen Kerr

The importance of Yo-yos and tricycles in the workplace

In the past three years, I have come to realize what enables me to be successful in the eternal quest to raise

• Blogs

• March 27, 2019
• AdCellerant Content Team

How advertisers can leverage 1st party data and digital marketing services to grow their clientele.

With Facebook, Google, Apple and Amazon in the news for surreptitiously using and selling their user’s data, we as digital

• Blogs

• March 19, 2019
• AdCellerant Content Team

Prospecting, process, and Nyquil

Yup. It’s another one. A heartfelt guide on how to prospect new clients and manage those whose primary role it

• Blogs

• March 7, 2019
• Julie Eisen

Put a little spring in your marketing

If you live in a cold weather state like me, then you have been experiencing bouts of cold snowy weather followed by brief

• Blogs

• February 21, 2019
• AdCellerant Content Team

7 Questions you should ask when choosing a digital partner

Setting up a marketing department within your enterprise may not be practical for various reasons, but it is still part of the requirements

• Blogs

• February 7, 2019
• Caitlin Logue

Creating a vision for the future

Denver In 2014, women were 20% of executives, senior officers, and management in U.S. high-tech industries according

• Blogs

• January 28, 2019
• Ben Bouslog

How To Deliver on Advertiser Expectations

The digital advertising industry has been a whirlwind of best practices and standards that seem to change on a regular basis.

• Blogs

• January 18, 2019
• Galen Kerr

5 Tips and tricks for an in-person discovery sales call

Digital sales can seem like an overwhelming labyrinth of terms, acronyms, statistics and misguided competitive battles.

• Blogs

• January 2, 2019
• Julie Eisen

2019 holiday advertising ideas: football, hearts, shamrocks, & madness

The Christmas trees have been taken down, the decorations put away, and the new year has been rung in.