Imagine providing your clients with a rich array of services without ever falling out of your area of expertise or hiring more employees. Imagine being in a position to truly grow your business and expand your client base without doing much heavy lifting. Well, that’s precisely what you get with white-label marketing.

This technique enables media companies and agencies to add some extra oomph to their marketing strategy. As you know, a cookie-cutter strategy no longer cuts in today’s overly-competitive digital marketing sphere. This guide takes a closer look at the concept of white-label marketing, its benefits to your business, the different types of white-labeled services that AdCellerant provides, and everything in between.

What is White-Label Marketing?

To understand what white labeling means in marketing, you must first have a rough idea of how white labeling works. The white-label business model is nothing new, as it existed way before the internet was even a thing. A supplier or vendor develops a product and offers it to resellers. These resellers then repackages the product as their own and sell it to clients.

In the simplest terms, white-label marketing means reselling marketing services created by another company under your brand. Put differently; it’s when a partner firm works directly on behalf of a reseller (you), appearing to the outside world to be just another (internal) department of your company. The client relationship is always yours – your account managers, your billing department. The partner firm works in the background, even beside you as a team. This way, you can provide a broader range of solutions and stay competitive at only a fraction of the cost without investing extra time or effort.

Such is the effectiveness of this tactic that some of the biggest names in the industry have utilized it at least once in their history. Case in point: Slack outsourced their logo, website, and app to a white label design firm during their early days.

Why Do Agencies Seek Out White Label Services?

Agencies that choose to have their marketing strategies white labeled do so for a variety of reasons. The top ones include:

• The agency wants to improve their brand’s image and reach but doesn’t have the time or resources to accomplish that on their own.
• The agency wants to expand their offerings but lacks the expertise or necessary resources to do that internally.
• The agency is looking to diversify their revenue streams and boost their overall income but their current in-house capabilities don’t allow them to.
• The agency endured a hard time in the past with their marketing results and is looking for expert help.

In general, any media company (yours included) that wants to stay competitive can’t afford to turn a blind eye on white label marketing. The stakes are simply too high. Besides, clients have come to expect a full catalogue of services from their agency of choice. Offering only a handful of services is bad for business and could scare away potential long-term clients that would otherwise have taken your company to the next level.

What are the Different Types of White Label Services that AdCellerant Provides?

Here at AdCellerant, white label digital marketing is our bread and butter. Our program is designed to work with agencies of all sizes, and you get to decide which project to send us. Here are some of the white label services we offer:

1. Full-stack digital technology solution: Ui.Marketing. Ui.Marketing is one of the finest white label marketing tools out there, enabling you to track your entire sales funnel, from proposal creation and campaign launch to campaign performance. All within a single platform. Under your own brand.
2. Build proposals, fast. Say goodbye to long hours spent creating proposals. Fast-track your campaigns in four easy steps with a highly intuitive platform.
3. Digital campaigns made easy. Launch, run, and optimize your orders in one place – for maximum ease and revenue.
4. Smarter insights, at your fingertips. View all your data together. Make data-driven decisions, quickly and confidently.
5. Expert help and resources. Why keep your team members in the dark when they can be on the front foot? AdCellerant provides dedicated support and a whole host of white-label guides, factsheets, video resources, and more that offer a continually refreshing pipeline of ideas, expertise, and inspiration to keep your people motivated and your campaigns on track.
6. High-quality training. AdCellerant lets you run private label training for your team through a comprehensive self-service learning platform. From local SEO to streaming TV, this platform has all the courses and on-demand content you and your team need to close your next sale, and every other sale after that.
7. Sales team support. With our expert white label sales support, your sales team will finally be able to focus on selling and closing deals. No need to hire extra workers to take care of the less glamorous but incredibly important elements of your sales operations. AdCellerant can do it – faster, better, and without stretching your budget.

Benefits of Working with a White Label Agency

There are many ways in which a media company or an agency can benefit from partnering with a white label agency (like AdCellerant). Here we go over just a few of the big ones.

• Expand Your Offerings and Capabilities

As a fellow agency, we understand that you pride yourself on your marketing or advertising services. Certainly, we’re proud of what we offer our clients. However, unless you have access to unlimited resources, you’ll find yourself constantly running into two primary hurdles:

1. Lack of brain space
2. Lack of man-hours

The digital marketing world changes swiftly, which requires us, as marketers, to adjust just as fast. It requires massive training and continuous exposure to new things. When you cover every marketing or advertising service imaginable amidst these ever-changing requirements, surely something is bound to fall through the cracks. The good news is that when you enlist the help of a white label agency, such predicaments will quickly be a thing of the past.

White labeling allows you to offer as many services as you’d like and be confident about all of them, without need to stay 100% up-to-date on every change, every minute. From programmatic advertising to local SEO, you’ll have the capabilities to solve all your clients’ problems, one at a time, anytime.

• Keeps Business Costs at a Minimum

White label marketing agencies typically offer their solutions on a subscription basis. This means that most of the time, you’ll only be paying for a month or a year’s worth of work. And since white label agencies usually have many clients, their development and overhead expenses are divided among their clients. This results in a very low investment for you, a big win from a business costs standpoint.

• Saves You and Your Team Time

With competition being so stiff and unrelenting, it’s not enough to offer your clients a few handpicked services. This is especially true if clients need or want to add specific solutions or try out different campaigns. Product development, market analysis, and branding are time-consuming processes that can drain your team a whole lot.

A white label agency gives you a complete and professional team of specialists (and resources) when you need them to step in, saving you time and effort on developing a whole new offering for your client.

• Allows You to Scale Quickly

Doing all the heavy lifting in the name of keeping your company afloat, quite frankly, sucks. Teaming up with a white-label marketing company is a way to alleviate some of that work and focus on what truly matters – closing sales. You’ll enjoy top-of-the-line services from an agency that specializes in all things marketing.

The best part about it, they do all the heavy lifting on your behalf so now you can really get out there and win more clients. In other words, you get to spend your precious time building customer relationships, not counting losses or deliberating on your next “big” move.

• Increase Revenue

This is pretty much a no-brainer. When you offer new services, you inevitably open up new revenue streams that didn’t exist previously. By offering more capabilities and services, you are also pulling in more clients, and a larger client base always translates to more revenue.

• Improve Quality of Service

The thing about white label agencies is that they’ve worked with agencies of all sizes for years. What’s more, they offer a diverse job portfolio and employ highly skilled employees. Some also boast top-tier white label marketing solutions as a premium add-on. As such, hiring a white label marketing agency provides you with access to top-notch services and software that you can comfortably claim as your own when dealing with a client. That’s a perk that’s difficult to find elsewhere.

Your White-Label Partner: AdCellerant

Some agencies claim to offer “white label services” while all they do is go missing when you need them the most. Others, perhaps oblivious of what it truly means to be a white label marketing company, fail at the first hurdle by offering only a handful of subpar services. But at AdCellerant, we are a tried-and-true white label digital marketing agency, offering a full array of quality offerings that you can confidently provide under your own brand.

On top of our top-tier white label marketing software that allows you to track your entire sales funnel, we give you round-the-clock access to a dedicated team of experts. No more guesswork. No more losing big-money sales. And don’t worry about branding confusion either – we’ll handle that for you. Reach out to us today and see what next-level white labeling looks like.