Denver, CO, Thursday, Oct. 24, 2024—AdCellerant, a leader in digital advertising solutions and technology, is excited to announce the launch of two new features in Ui.Marketing that will streamline users’ reporting: Saved Reports and Reporting Summaries. These updates empower users to make data-driven decisions easily, allowing them to spend less time on reporting and more time on strategic growth.
Why We Made These New Features
In response to user feedback and the growing demand for increased reporting efficiencies, AdCellerant developed two complementary tools to improve user experience and operational effectiveness.
Saved Reports: Quick Access to What Matters Most
The Saved Reports feature allows users to quickly access frequently used reports, compare advertiser metrics across different platforms and campaigns, and effortlessly navigate essential accounts. With Saved Reports, users can save time and reduce the need to filter through data repeatedly, enabling them to focus on optimizing performance. This feature is especially beneficial for partners managing multiple advertisers, as it helps them identify high-performing campaigns or those needing attention.
“By providing quick access to frequent reports and enabling comparisons between advertisers, we are taking a significant step toward enhancing our customers’ experience,” said Lauren Opeka, Vice President of Revenue Operations. “This feature streamlines the reporting process, allowing users to manage their campaigns more efficiently and easily make informed decisions.”
Reporting Summaries: Automated Insights at Your Fingertips
Complementing the Saved Reports feature is the new Reporting Summaries tool, designed to take the heavy lifting out of reporting. With this feature, AdCellerant partners can work smarter, not harder, by receiving quick, comprehensive, AI-generated summaries of advertiser and campaign results. Partners can instantly generate concise, automated overviews of campaign performance with the click of a button. This lets AdCellerant partners cut through large amounts of data and quickly pinpoint top-performing tactics, helping them inform their customers of their performance.
“No more summarizing reports manually—we do the heavy lifting for you,” Opeka added. “With Reporting Summaries, our users can quickly call out what’s working and focus more on growth and client satisfaction, rather than spending time buried in data.”
A Focus on Continuous Improvement and Feedback
Together, the Saved Reports and Reporting Summaries features reflect AdCellerant’s commitment to continuously improving the user experience based on feedback. These tools empower partners and operations teams to navigate the platform more efficiently, save time on manual processes, and focus on strategies that drive business success.
About AdCellerant
AdCellerant partners with media companies and agencies to provide businesses access to high-quality digital marketing technology and solutions. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance.
Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customers at the right time. Harnessing an easy-to-use and nimble digital advertising tool, users can manage the entire buyer’s journey, from quick and accurate comprehensive proposal creation to campaign launch and campaign performance, all within a single platform.
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Media Contact: Ashley Dalsing | Marketing Director | ashley.dalsing@adcellerant.com
