How One Auto Dealer Leveraged a Full-Funnel Marketing Strategy
- AdCellerant Content Team
Industry
Autos & Vehicles
Product
Online Presence
Advertising solution
Full Funnel Strategy
Campaign Length
Four Months
Objective
The client wanted to increase sales and foot traffic by improving online visibility.
Challenge
The dealership competes in a highly concentrated market, with many competitors located within a mile.
Solution
We recommended Display, Device ID, Paid Search, and SEO to target customer prospects throughout the customer journey. We targeted buyers interested in Ford-specific vehicles. Paid Search and SEO enhanced the dealership’s ranking on Google searches. Device ID was used to capture devices from competitor locations. These devices were served ads and directed from competitor locations to the client’s dealership.
Results
This mix of products equated to the dealership’s greatest sales month since it opened 30 years ago .The dealership increased its average of 40–50 sold vehicles per month to 78 vehicles sold.
Key Findings
With Programmatic Display, we were able to target a very niche clientele.The targeting can be narrowed down to include buyers interested in specific vehicle makes and models. Also, being in Google’s “3-Pack” is a must if the client wants to take up valuable real estate on Google searches and optimize visibility.
