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Success Stories

How One Auto Dealer Leveraged a Full-Funnel Marketing Strategy

March 14, 2022
AdCellerant Content Team

Industry

Autos & Vehicles

Product

Online Presence

Advertising solution

Full Funnel Strategy

Campaign Length

Four Months

Objective

The client wanted to increase sales and foot traffic by improving online visibility.

Challenge

The dealership competes in a highly concentrated market, with many competitors located within a mile.

Solution

We recommended Display, Device ID, Paid Search, and SEO to target customer prospects throughout the customer journey. We targeted buyers interested in Ford-specific vehicles. Paid Search and SEO enhanced the dealership’s ranking on Google searches. Device ID was used to capture devices from competitor locations. These devices were served ads and directed from competitor locations to the client’s dealership.

Results

This mix of products equated to the dealership’s greatest sales month since it opened 30 years ago .The dealership increased its average of 40–50 sold vehicles per month to 78 vehicles sold.

Key Findings

With Programmatic Display, we were able to target a very niche clientele.The targeting can be narrowed down to include buyers interested in specific vehicle makes and models. Also, being in Google’s “3-Pack” is a must if the client wants to take up valuable real estate on Google searches and optimize visibility.