Digital Advertising Archives

Avoiding ad fatigue while ramping up an ad campaign

Ad campaigns face many challenges. One of the most serious, especially in today’s modern digital landscape, is ad fatigue.

How To Make Standalone Micro-Proximity Ads

Location is not only vital when finding a physical address for your business. It also plays a critical role in advertising more so now with the advanced technology that smartphones offer. Now your brand can send relevant,

How to time your digital ads around your television and newspaper ads

Digital marketing Geo Fencing is when you limit who is shown your ad based on their physical location. This is incredibly useful for local businesses looking to attract only customers who are within their service range.

3 ways to use your website to A/B test your newspaper ads

When you’re running newspaper ads, there is often a question of which design to use and which of your various ad-design options will render the best results. Should you feature a smiling child or an elderly couple?

School may be out for summer, but back-to-class deals are heating up

As the lyrics to Alice Cooper’s “Schools Out” still lingers in the air, businesses are finalizing their back-to-class marketing plans. It won’t be long before back-to-school signs invade local stores, even though summer break has just begun. With back-to-school being the second biggest shopping season, combined with Amazon’s Prime Day

How To Deliver on Advertiser Expectations

The digital advertising industry has been a whirlwind of best practices and standards that seem to change on a regular basis.

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