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Insights on all things in digital marketing
Events–in or out of your control–are a part of life. In today’s tech-first world, the first thing a consumer will do when seeking help or legal advice will be to dig out their phone and type in “Lawyers near me” into their search bar. Then, out of pure convenience, they’ll
Ad campaigns face many challenges. One of the most serious, especially in today’s modern digital landscape, is ad fatigue.
Location is not only vital when finding a physical address for your business. It also plays a critical role in advertising more so now with the advanced technology that smartphones offer. Now your brand can send relevant,
Digital marketing Geo Fencing is when you limit who is shown your ad based on their physical location. This is incredibly useful for local businesses looking to attract only customers who are within their service range.
When you’re running newspaper ads, there is often a question of which design to use and which of your various ad-design options will render the best results. Should you feature a smiling child or an elderly couple?
As the lyrics to Alice Cooper’s “Schools Out” still lingers in the air, businesses are finalizing their back-to-class marketing plans. It won’t be long before back-to-school signs invade local stores, even though summer break has just begun. With back-to-school being the second biggest shopping season, combined with Amazon’s Prime Day
The digital advertising industry has been a whirlwind of best practices and standards that seem to change on a regular basis.
