Blog Industry: Product

What is Programmatic Advertising?

Programmatic advertising is a term you have probably been hearing more and more lately. But what is it? Simply put, Programmatic Advertising uses automation to buy and sell digital ads. It allows for real-time bidding on ad inventory and helps to improve the efficiency of the ad buying process. Why

Product Spotlight: In-Market Email

Love it or hate it, everyone uses email.  Email marketing tactics have evolved thanks to technology and data collection improvements. One thing that hasn’t changed is the importance of targeted email marketing.  This tactic is a surefire way of making an instant impression on your audiences’ inboxes. Through tailored messaging

Do You See What We See?

Reporting is an essential part of your business – simply to provide useful insights for your management or leadership team. Whether it’s information on spending, profits, or growth – reporting allows you to provide important details to develop future planning, and marketing strategies, and improve overall decision-making.  Before we get

Ask an Expert: The Cannabis Industry

The cannabis industry has made significant strides in the past few years. Stigmas have been removed and restrictions lifted with the legalization of the products. More individuals are talking about cannabis and including it in their daily lives.  However, there is still so much to learn about the cannabis industry.

The magic of advertising with streaming TV

Each day new media of advertising get devised, and currently, the corporate world is lucky to experience the explosiveness of Streaming TV. This is a relatively new medium, but it is growing incredibly fast, with more entities turning to its magic.

How to use Geo Fencing to create competitive advantages

What is Geo-fencing? Geo-fencing is about “fencing-in” targeted consumers in a particular location and using these mobile device ID numbers to obtain data (such as their income levels, consumer activities, personal preferences, etc.)