Blog Industry: Technology

Do You See What We See?

Reporting is an essential part of your business – simply to provide useful insights for your management or leadership team. Whether it’s information on spending, profits, or growth – reporting allows you to provide important details to develop future planning, and marketing strategies, and improve overall decision-making.  Before we get

AdCellerant awarded for innovation technology

Denver, CO—July 26, 2021—Today, the Business Intelligence Group named AdCellerant Organization of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor

Google, The Trade Desk and a cookieless future

Written by Chief Product Officer – Adam Shaffner, Vivienne Duclos and Meghan Brito Google released a statement Wednesday speaking to the future of the cookie and tracking individuals across the internet.

Google discovery ads and what it means for advertisers

Back in 2019, Google introduced the idea of Discovery Ads a native ad format that is visually rich and utilizes targeting powered by user intent, instead of keywords, at their Google Marketing Live event. Fast forward one year later