Is new business and prospecting keeping you up at night? Have trouble with closing digital advertising deals? Are you not retaining business with missed expectations? What about compounding revenues and increased media spending?
If these questions are running through your head each day or keeping you up all night, we can help.
It starts by addressing advertising sales in a consultative manner. Approaching sales in a consultative way will help build a wealth of knowledge among your client base that no one else can compete with. And your clients will know that if they switch vendors, it can take them a long time to build up what they’ve learned from you, making your relationship even more valuable.
Now, let’s get started.
Approach Advertising Sales with a Consultative Lens
Our team recently hosted a three-part webinar mini-series tackling the three ways to bring a consultative approach to advertising sales. Each webinar highlights the experts in navigating the topic at hand.
Part I: Effective Prospecting. The most challenging way to build revenue is through new business. It comes with introductions, trust, proof, and repetition. You’ll learn how to leverage industry data to find where advertising dollars are being spent, where is your low-hanging fruit, how to prospect whales, and how to get your foot in the door.
Part II: The Anatomy of Your Sales Call.Our sales team dives into the anatomy of your sales call and how to prepare, pitch, and close the deal. Long gone are the days of being ad-takers! Time to step up and figure out precisely what your clients need to accomplish the goals and objectives they’re setting out to achieve.
Part III: Retain, Renew, and Upsell. It’s no secret that reporting is your biggest weapon in securing a renewal. So, what are you doing beyond your talk track to compound revenues and increase media spending? Learn the “do’s and dont’s” of retention, renewals, and upsells, plus how you can win big for your clients.
Success Starts With A Solid Partnership
When you partner with AdCellerant, you get the support you need to create winning digital strategies. Through our partnership, we can help you grow your digital business and focus on the following:
- The top categories spending digital dollars
- A multi-platform approach to reaching client goals and objectives
- Winning back core business and advertisers with digital
Not a partner? No problem. Book a demowith us today, and we’ll answer your questions, walk you through our product offerings, and learn more about your business to help you reach your goals.
