Think of the most memorable advertisements you’ve seen. They weren’t thrown together in the blink of an eye. An entire team of creative professionals worked together to determine the perfect narrative to tell, the best color combinations to entice potential customers, and the perfect images and creative to make a lasting impression – one that would slice through the noise of all advertisements you see.
Once an advertisement hits the screens or billboards, it doesn’t stop there. Fresh creative is essential to any campaign. In fact, it’s recommended that advertisers swap out creatives every 4 to 6 weeks. However, when it comes to Facebook, your ads will stop being served up to your target audiences altogether if you don’t change your creative daily. Yes, you read that right – daily!
So, let’s dive into WHY creative is essential to your brand identity, and why it’s essential to keep things fresh when ramping up an advertising campaign.
The importance of creative
According to Ogilvy & Mather Germany’s chief creative officer(1): “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer-lasting, and builds a fan community…faster.”
Creative isn’t a ‘nice to have,’ it’s a need to have when it comes to creating your brand image and story. Simply put, the importance of creative equates to brand recognition for your biggest fans.
Creative Services: A service you need
Short on time, or no designer in-house? No problem. Bring your vision and advertising campaigns to life with our best-in-class design offerings. Our white-glove creative team is transparent and highly communicative with guaranteed quick turnarounds. All you have to do? Submit an order with assets, content, and colors. Our team takes care of the rest.
Get your creativity pants on
If you’re curious to learn more about the Creative Services offering, check out our one-sheet product overview. If you have questions, need support, or would like to get started with this product, reach out to your Account Manager. Not an AdCellerant partner yet? Book a demo with us today. We can’t wait to learn more and partner with you to reach your business goals.
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