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Pre COVID, travel was a steady stream of leisure and business travelers looking to reach their destinations. While the pandemic affected almost every industry, it hit the travel and tourism industry the hardest. In 2020, the travel and tourism sector lost $4.5 trillion and 63 million jobs globally. The days
The client wanted to target skiers and snowboarders while promoting a hotel & lodging initiative. The secondary goal was to sell more lift tickets over the course of the campaign.
The client aimed to increase the number of new customers who fall outside of their typical target audience to visit their locations across the nation.
