The client aimed to increase the number of new vehicle sales and service appointments booked.
In a saturated market, this advertiser wanted to stand out and reach auto buyers in the local market.
Our recommendation included utilizing Device ID to reach potential auto buyers.
Once the dealership shared their sales from their CRM, we created a Matchback report for December resulting in 28 sales and 152 service appointments matched to our Device ID pool! With a $3,500/monthly budget, this was an estimated 5x return-on-investment (ROI).
Matching Device ID results with a client’s CRM data can provide key quantifiable results.