No campaign is complete without email

vital component

Email is a vital component

People check their email an average of 15 times every day. That means Email Marketing is still the number one direct response marketing vehicle online and forms a vital component of any digital marketing strategy.

target markets

Reach specific target markets

Our programmatic Email Marketing delivers pinpoint-accurate direct marketing by targeting consumers based on a huge range of characteristics, including shopping preferences, interests, demographics, psychographics, purchasing history, location, and interests.

consumer profile

Leverage the consumer profile

The first step is to really understand your customer profile. We then select targets based on demographic data such as household profile information, income, age, gender, kids, and/or consumer shopping information, which can include personal interests, purchasing history, and more.

Email marketing
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Email Marketing

How to leverage programmatic Email Marketing

We enable our partners to use programmatic Email Marketing the same way you’ve offered, leveraged, and sold direct mail in the past.

  1. Start by understanding the ideal target market for you and your client’s campaign.
  2. Work side-by-side with a member of the AdCellerant team or use our recommendation engine proposals.
  3. Research to identify the availability, scale, and cost of reaching the ideal target. If necessary, use address information from the email campaign to match back to your own sales data.
  4. Use this information to agree on a volume, target, and frequency for the email campaign.
  5. Confirm ROI to inform future campaign planning.

Why AdCellerant?

high quality data

We leverage high quality data

When you want to target consumers’ email boxes, we have 200 million double opt-in email addresses and proven technical solutions that guarantee high-quality delivery.

Focus on technology

Focus on technology

With our hi-tech programmatic email campaigns, you could average 12-15% open rates and 1-3% click-through rates.

Hundreds of case studies

Hundreds of case studies

Our team has successfully delivered programmatic Email Marketing for a huge range of clients across many business sectors.

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Case studies & stories

From full-funnel marketing to Programmatic Native Advertising, see how we’ve helped leading organizations across the country optimize their digital campaigns to increase revenue and boost their business.

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See how we make digital advertising easy

Better campaigns. Greater experiences. More revenue. It’s all within your grasp.
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