A must-have component of digital marketing

Online search is often the last action a customer takes before making a purchase; therefore, Search Engine Marketing (SEM) – when a business or organization markets itself using paid advertising on search engine results pages (SERPs) – is a critical component of the most effective digital marketing campaigns.

Bid on keywords

Bid on keywords

Marketers bid on keywords that users of services, such as Google and Bing, might enter when looking for certain products and/or services

Purchasing decisions influenced

Purchasing decisions influenced

Search engine marketing is often leveraged at the point at which consumers are researching and comparing products and services, and looking for a retailer.

goals

Specific goals and objectives

Campaigns are based on keywords that users are likely to type into a search engine while looking for information on a specific product and/or service.

Flexible campaigns

Flexible campaigns

SEM campaigns can adapt and change based on season, inventory, goals, and much more, allowing for very finely targeted marketing activity.

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SEM Services Graph
SEM services
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Our SEM services

Our team of digital marketing experts can guide you through every aspect of Search Engine Marketing, enabling our customers to fully leverage SEM in their own proposals.
  1. SEM is a vital element of a huge proportion of purchasing decisions.
  2. When you integrate SEM with other digital marketing services such as programmatic advertising, you’ll build stronger, longer-term relationships and campaigns and growth in your digital marketing service offerings. Studies show that every additional dollar run with Programmatic Display in conjunction with SEM results in 1.5x ROI.
  3. Google’s average retention rate is 94%, while the average retention rate of end advertisers buying paid search through an AdCellerant channel sales partner is 96%.

Why AdCellerant

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Paid Search Experts

AdCellerant is recognized for maximizing campaign success for their clients, driving client growth by maintaining clients’ campaigns and demonstrating Google Ads skills and expertise with certifications.

Access to major resources

Access to major resources

Our partnership gives us access to Google, Google’s marketing team, Google Premier Partner Badge, Google Certifications, the Google Academy for Ads, beta product testing, and most importantly, Google’s team of experts, who will provide feedback to ensure best practices and the very latest Google Ads features are leveraged.

training

Local seminars and training

We also help coordinate Google seminars in local markets for local advertisers and help position Search Engine Marketing as a spearhead of growth for your company and clients.

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