Drive sales with Search Engine Marketing (SEM)
Paid search is recognized as a critical part of any purchasing decision. It’s often leveraged while consumers research, compare, and ultimately purchase a product or service. SEM is one of the fastest converting forms of digital marketing.
A must-have component of digital marketing
Online search is often the last action a customer takes before making a purchase; therefore, Search Engine Marketing (SEM) – when a business or organization markets itself using paid advertising on search engine results pages (SERPs) – is a critical component of the most effective digital marketing campaigns.
Bid on keywords
Marketers bid on keywords that users of services, such as Google and Bing, might enter when looking for certain products and/or services
Purchasing decisions influenced
Search engine marketing is often leveraged at the point at which consumers are researching and comparing products and services, and looking for a retailer.
Specific goals and objectives
Campaigns are based on keywords that users are likely to type into a search engine while looking for information on a specific product and/or service.
Flexible campaigns
SEM campaigns can adapt and change based on season, inventory, goals, and much more, allowing for very finely targeted marketing activity.
Our SEM services
Our team of digital marketing experts can guide you through every aspect of Search Engine Marketing, enabling our customers to fully leverage SEM in their own proposals.
- SEM is a vital element of a huge proportion of purchasing decisions.
- When you integrate SEM with other digital marketing services such as programmatic advertising, you’ll build stronger, longer-term relationships and campaigns and growth in your digital marketing service offerings. Studies show that every additional dollar run with Programmatic Display in conjunction with SEM results in 1.5x ROI.
- Google’s average retention rate is 94%, while the average retention rate of end advertisers buying paid search through an AdCellerant channel sales partner is 96%.
Why AdCellerant
Paid Search Experts
AdCellerant is recognized for maximizing campaign success for their clients, driving client growth by maintaining clients’ campaigns and demonstrating Google Ads skills and expertise with certifications.
Access to major resources
Our partnership gives us access to Google, Google’s marketing team, Google Premier Partner Badge, Google Certifications, the Google Academy for Ads, beta product testing, and most importantly, Google’s team of experts, who will provide feedback to ensure best practices and the very latest Google Ads features are leveraged.
Local seminars and training
We also help coordinate Google seminars in local markets for local advertisers and help position Search Engine Marketing as a spearhead of growth for your company and clients.
Talk to Us
Case studies & stories
From full-funnel marketing to Programmatic Native Advertising, see how we’ve helped leading organizations across the country optimize their digital campaigns to increase revenue and boost their business.
Conversations AI: FAQs
Conversations AI is particularly effective for businesses that rely on customer inquiries, appointment bookings, or lead generation to drive revenue, especially those receiving high volumes of after-hours or weekend traffic. It works across virtually every vertical: home services, legal, automotive, real estate, restaurants, salons, and multi-location franchise brands, making it a versatile addition to any digital advertising program.
Conversations AI works as the conversion layer on top of any campaign already running. For Paid Search, it captures every high-intent lead the moment they land on the site. For Local SEO, it converts organic visitors into named contacts before they bounce. For Programmatic Display, Connected TV, and Social Media, it turns visits and impressions into captured leads and booked appointments, making every campaign dollar work harder.
Most AI chat tools are self-service where you receive a login and configure the platform on your own. AdCellerant’s dedicated team handles the entire implementation process, from strategy and configuration to installation, team training, and ongoing support. Your clients are live and capturing leads within days, with no technical knowledge required from the partner or the business.
Performance is tracked through AdCellerant’s unified reporting software, providing real-time visibility into lead volume, conversation activity, appointments booked, and CRM contacts captured. All reporting is accessible through Ui.Marketing, giving partners and clients complete transparency into what Conversations AI is generating for their business.
Yes. Conversations AI is fully integrated into Ui.Marketing, allowing partners to manage, track, and report on performance from the same platform used across all AdCellerant digital solutions. It is available to partners across the United States and Canada on a flat monthly subscription.
Ui.Marketing
See how we make search engine marketing easy
