Programmatic Native – the easy-to-measure advertising format

Nowadays, users want a rich experience on the web. You can contribute to this by adding value to an advertiser’s site content using Programmatic Native advertising. Another benefit is that it can be easily measured using the same KPIs you rely on for programmatic display advertising.

Right user. Right time. Right content

In-feed and in-article Programmatic Native ads allow advertisers to immerse their brand within publishers’ sites, thereby reaching the right user at the right time within the right context.

Drive engagement in omnichannel campaigns

A really effective combination will drive engagement and Click-Through-Rate (CTR), reduce Cost-Per-Acquisition (CPA), and more to enhance your omnichannel campaign performance.

Automatic formatting

When you upload an image, logo, copy, and URL into the AdCellerant platform, our technology automatically formats your content to match the unique look and feel of the publisher site, whether it’s displayed on a smartphone, tablet, or laptop.

Real-time reporting

You can measure campaign success, test your creative treatments, and optimize content against your target audience’s preferences. Get real-time reporting insights to measure campaign success.

Pinpoint targeting

Our partners leverage a range of targeted content options, such as sports, entertainment, health, politics, travel, family, and more – a unique way to distribute your content to millions of users of thousands of websites.

Our Programmatic Native advertising services

This is how our partners leverage programmatic native advertising.

  1. You work with local advertising clients to create unique content on client websites.
  2. You can then promote that content through AdCellerant’s scalable Programmatic Native advertising solutions.
  3. Once content is created, approved, and placed on the client website, our partners upload a few basic elements from the story to create a high impact, high Click-Through-Rate (CTR) campaign placed on nationally recognized content sites.
  4. In order to increase ROI and conversions, these unique Programmatic Native advertising placements then create a superior user experience that is tied to digital advertising.

Why AdCellerant?

Comprehensive support

Executing high-quality Programmatic Native advertising at scale for local marketers is a major challenge for media companies and agencies today. AdCellerant can help you with all elements of your campaign.

Access to media

Our Programmatic Native network includes thousands of high-quality, known-publisher sites in many different verticals, which means you can run hyper-local native advertising campaigns in tight geos, at scale.

Pinpoint targeting

Ensure pinpoint targeting of prospects with elegant, customized creative executions that dynamically match target-site templates, font styles, and content management systems.

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From full-funnel marketing to Programmatic Native advertising, see how we’ve helped leading organizations across the country optimize their digital campaigns to increase revenue and boost their business.

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