The client aimed to generate branding and awareness for their cannabis-infused beverage line.
To effectively target adults 21+ who are interested in cannabis and alternative medicinal products.
We recommended utilizing email to target individuals aged 21+ and who are interested in cannabis, CBD, and alternative medicine. The creative message showcased their holiday “buy-one-get-one” special offer.
The client was able to attribute a 1,600% increase in the number of sales during the weekend the email was deployed! Of the 25,000 sends, our reporting showed a 12.39% open rate, and a 2.54% click rate. The campaign was so successful that the client has already added additional email deployments to their promotional schedule.
Display conversions for While targeting qualified individuals for cannabis/CBD campaigns can be challenging, email campaigns provide the perfect medium – especially for promoting limited time special offers and deals.