Leading Print Partner Boost Profit Margin by 10%
- Ashley Dalsing
Industry
Business & Industrial
Product
Print Partner
Advertising solution
Full Funnel
Campaign Length
Five Months
Objective
This print partner partnered with AdCellerant to increase their digital revenue and work with a partner who had strong fulfillment, would provide strategy recommendations, had more products (e.g., SEO, Alt Network, etc.), and could increase their profit margins.
Challenge
They had a pretty good base of clients built up, but their reps were having a hard time prospecting for new business. They wanted to find a partner who could get into the weeds with each of her reps and build their confidence and sales skills.
Solution
During the onboarding process, we conducted training on all of our products and on Ui.Marketing and best practices for prospecting and retention.
Results
We were able to help this partner by joining reporting calls with their current accounts and upselling them into other products that were a better media mix for their goals.
Key Findings
We’ve seen the reps be more independent and confident in having conversions with new prospects and current clients.
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