The client requested assistance increasing the number of to-go or takeout orders.
Facing social distancing guidelines during COVID-19, the client wanted to let customers know that their business is open for online ordering and takeout.
Our recommendation was to pair Display and Paid Search to create a full funnel strategy. We behaviorally targeted individuals who exhibited interest in the restaurant’s cuisine and strategically bid on relevant keywords to capture people searching for to-go orders in the area.
The client was ecstatic with the campaign performance and saw that revenue from online orders increased by nearly 65% during the campaign period – enabling the business to generate close to $100,000!
The behavioral and demographic targeting options available through Display can help reach defined audiences. This ensures that intended and relevant individuals will receive the ad.