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Success Stories

Local restaurant tops $100,000 from online orders via display and paid search campaign

March 17, 2022
adcellerant-web

Industry

Food & Drink

Product

Online Restaurant Orders

Advertising solution

Display & Paid Search

Campaign Length

Four Months

Objective

The client requested assistance increasing the number of to-go or takeout orders.

Challenge

Facing social distancing guidelines during COVID-19, the client wanted to let customers know that their business is open for online ordering and takeout.

Solution

Our recommendation was to pair Display and Paid Search to create a full funnel strategy. We behaviorally targeted individuals who exhibited interest in the restaurant’s cuisine and strategically bid on relevant keywords to capture people searching for to-go orders in the area.

Results

The client was ecstatic with the campaign performance and saw that revenue from online orders increased by nearly 65% during the campaign period – enabling the business to generate close to $100,000!

Key Findings

The behavioral and demographic targeting options available through Display can help reach defined audiences. This ensures that intended and relevant individuals will receive the ad.