The return on Auto Sales & Services campaign
- adcellerant-web
Industry
Autos & Vehicles
Product
Sales & Service
Advertising solution
Device ID
Campaign Length
Two Month Snapshot
Objective
The client’s main campaign goal is to increase automotive service appointments and new car sales. For the client’s budget of $8,300, we recommended using Device ID.
Challenge
Tracking advertising spends to ensure tactics are working and driving a return on investment.
Solution
We have and continue to serve display ads with our Device ID targeting to custom ZIP codes in relevant neighborhoods, competitors, and other relevant locations. We use multiple ads to include various brands and service offers.
Results
The advertiser supplies a monthly sales report for both service appointments and car sales. Over a two-month time period, we matched 192 service appointments and 41 car sales. This is an estimated $91,600 in revenue for the dealership, an 11x return on their investment.
Key Findings
Device ID ads not only serve a precise audience, but also provide CRM match back reporting* to help determine better ROI on the campaign.
*CRM match-back reporting does incur an additional cost, dependent on the audience size.
