Webinar
From Holiday Spend to Long-Term Growth: Maximizing CTV’s Seasonal Impact
The holiday season isn’t just about driving Q4 sales; it’s a proving ground for long-term brand growth. With nearly one-third of shoppers starting their research in October and 39% spending more time streaming TV and music, Connected TV (CTV) has become one of the most effective ways to influence purchase decisions.
Join us: Thursday, Sept. 25 at 12 p.m. MT
Join us: Thursday, Sept. 25 at 12 p.m. MT
This webinar will focus on:
In this webinar, you’ll hear how leading advertisers are transforming seasonal campaigns into year-round impact. We’ll unpack lessons from 2024’s holiday season, show how cultural moments—from the Macy’s Thanksgiving Day Parade to Cyber 5—can deliver outsized returns, and highlight where retail media, mobile-first creative, and value-driven messaging intersect with CTV to drive measurable results.
You’ll walk away with actionable strategies to help your advertisers:
- Launch earlier and capture October intent before competitors.
- Build multi-day, value-focused promotions that resonate with budget-conscious shoppers.
- Extend holiday momentum into Q1 with attribution and retargeting.
Reserve your spot and equip yourself with the playbook agencies, publishers, and broadcasters need to maximize holiday spend and turn it into sustained growth.
Speakers
Ben Bouslog
VP of Business Development
Wes Miller
VP of Strategy and Consulting
Ready for the customer
experience of tomorrow?
Have a project you’re interested in discussing with us?
Drop us a line; we’d love to talk.