Webinar
Marketing Through Market Disruption: Practical Strategies for Sustainable Growth
Understanding how the higher education landscape has shifted is only half the battle; knowing how to respond is what drives enrollment.
In this webinar, AdCellerant and SMRS move beyond industry trends to show exactly what leading institutions do differently to win in a more constrained market. We break down a proven framework for using data and audience insights to focus your efforts where they will have the greatest impact.
Join us: April 30, 2026, 9 AM MT
In this webinar, AdCellerant and SMRS move beyond industry trends to show exactly what leading institutions do differently to win in a more constrained market. We break down a proven framework for using data and audience insights to focus your efforts where they will have the greatest impact.
Join us: April 30, 2026, 9 AM MT
This webinar will focus on:
Walk away with a clear roadmap to focus your efforts where they will have the greatest impact — using data to protect enrollment and improve ROI.
What You’ll Learn
- The Reality. How a shrinking pool of students and rising price of sensitivity have created a period of intense structural pressure for higher education.
- The Strategy. How to move from volume-led recruitment to value-led growth by prioritizing the programs and audiences where real impact is achievable.
- The Logic. How to use propensity modeling and enrollment signals to identify likely students and ensure marginal spend drives the strongest return.
- The Result. How to translate insights into personalized nurture journeys and relevant communications that improve conversion across the funnel.
Speakers
Lauren Morrell
SVP of Agency Business Development, AdCellerant
Vicky Conroy
Consultancy and Insight Lead, SMRS
Ed Layt
Director, SMRS
Ready for the customer
experience of tomorrow?
Have a project you’re interested in discussing with us?
Drop us a line; we’d love to talk.