Webinar
Modern Visibility Blueprint: Data, Trust, and Performance
The search playbook is being rewritten in real-time. The industry has reached a tipping point where legacy SEO tactics no longer guarantee visibility. As search engines prioritize verified data and direct answers over website traffic, brands face a critical inflection point: adapt to the discovery landscape or risk brand obsolescence.
Join AdCellerant and Yext for a strategic analysis of the search industry’s current volatility and future direction.
Join us: Wednesday, May 20, 2026, 9:30 AM MST
Join AdCellerant and Yext for a strategic analysis of the search industry’s current volatility and future direction.
Join us: Wednesday, May 20, 2026, 9:30 AM MST
This webinar will focus on:
This session moves beyond basic optimizations to address structural shifts in consumer behavior and the technical requirements of a post-link era. We will explore the shift from traditional rankings to digital discovery and identify the strategic adjustments needed to maintain visibility as search behavior evolves.
Key Outcomes
- Analyze the Decline of the Traditional Search Results Page. This session breaks down the shift from the “blue-links” model to a near-zero-click environment and identifies why traditional traffic partners are fundamentally broken for most brands.
- Learn how search is moving beyond keywords and why having accurate, structured data is now key to showing up across maps, apps, and AI.
- Forecast the 2027 Search and Discovery Trajectory. The session maps the transition from a search economy to a predictive discovery model, providing a strategic framework for maintaining brand authority as search engines evolve into comprehensive answer engines.
Speakers
Chad Arango
Senior Director of Global Partnerships, Yext
Ben Bouslog
SVP Business Development, AdCellerant
Trevor Loeschen
Senior Director, Channel Sales, AdCellerant
Sam Rahimi
VP Earned & Owned Media, AdCellerant
Ready for the customer
experience of tomorrow?
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