AdCellerant awarded for innovation technology

Denver, CO—July 26, 2021—Today, the Business Intelligence Group named AdCellerant Organization of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

In addition to a shift to ensure partner success, 2020 and the pandemic brought to light the need to adjust and push several engineering projects, including addressing the need for modernization for the proposal tool, which is now in beta. Engineering, sales, and product professionals at AdCellerant are currently working on an application that encapsulates all aspects involved in launching a successful advertising campaign, including drafting a sales proposal, turning that into an insertion order, tracking campaign metrics. and analyzing ongoing performance. The Proposal Tool, which lives under AdCellerant’s UI.Marketing umbrella, integrates sales, order, and reporting processes in a single user interface.

And while Proposals 2.0, as it’s internally called, is fitted with bells and whistles, it ultimately serves to unify — and in the process, simplify — the multi-step process to selling, launching, and running a digital ad campaign. A lot of what is underneath this new proposal tool is completely microservice-driven; we wanted to build a good foundation by which we could start productizing the data that even our own internal apps sit on top of for external APIs.

When in a crisis, look for the helpers. The country was under stay-at-home orders, businesses were closed, offices shut down, and essential businesses were the only companies operating. The team started a multi-pronged approach to help salvage losses taken by small businesses and AdCellerant Partners. The team created a COVID Survival Guide, including 48 pieces of content across 16 categories, a webinar series focused marketing with social distancing as a centerpiece, and Phased Reopening playbooks that helped small businesses reopen in the face of ever-changing government guidelines. The team released its first guide on how to start navigating the Pandemic on March 12. Days later, the team moved to remote work for the first time in AdCellerant’s 7-year history. The team’s entire focus was on helping create sustainable business models that have social distancing as the centerpiece.

The team’s work allowed the company to keep everyone on the team, grow revenue, and save small businesses from going out of business.

“We are proud to reward and recognize AdCellerant for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”

About AdCellerant

AdCellerant is a technology and digital marketing company focused on making quality digital marketing available to every local business. With a team composed of 100+ incredibly talented and driven people, AdCellerant’s strength is represented in the products created for its partners and the excellent customer service they provide.

AdCellerant’s team provides sophisticated digital advertising campaigns in Programmatic Native, Video, Mobile, Search Engine Marketing, Email, and Search Engine Optimization solutions to local marketers through white label partnerships with agencies and publishers. The team does this by leveraging the end-to-end advertising platform they created, UI.Marketing. This application helps marketers create digital marketing campaigns that are industry, budget, and goal-based. Once the marketer approves the system-generated plan, the application will automatically set the campaign up and translate campaign performance into a fully transparent dashboard for reporting.

Running complex digital marketing campaigns has never been easier and the marketer always has the AdCellerant experts available to discuss the campaign and strategies. This platform reduces costs for the marketer, saving them tremendous amounts of time and money, while still driving ROI.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.