DENVER, CO, June 24, 2025—With live sports dominating screens and ad spend, AdCellerant gives advertisers a front-row seat. Today, the company announced the launch of its Live Sports video advertising solution, offering programmatic access to premium ad inventory during the most significant moments in sports. Brands can now place their video ads in front of passionate fans watching major league games on any device, in real time.
Your Brand, Right in the Heart of The Action
Live sports make it easier than ever to reach passionate fans across all devices, from smart TVs to mobile phones, in a brand-safe environment during some of the most-watched events in entertainment. From the Super Bowl to March Madness, advertisers now have access to high-impact ad inventory during games watched by millions.
“Live sports are one of the last remaining appointment-viewing experiences,” said Colin Wright, advertising product manager at AdCellerant. “This launch puts our partners courtside—with direct, programmatic access to the most-watched content in modern media.”
Why Now? Live Sports is The Moment
The shift to digital is redefining how fans watch sports—and how brands reach them:
- Over 105 million people streamed live sports in 2024¹
- Sixty-five percent of Americans now watch games on Connected TV²
- Ninety-three of the top 100 most-watched U.S. broadcasts in 2023 were NFL games³
- Nearly 40% of national TV ad spend in late 2023 went to live sports³
- Live streaming viewership is projected to grow by 21% by 2027⁴
And one of the most exciting trends? The rise of women’s sports. From record-breaking viewership during the NCAA women’s basketball championship to massive sponsorship growth, women’s sports are reshaping the media and advertising landscape.
Learn more about the impact of women’s sports on streaming and brand advertising: Read our blog.
Get in the Game
Whether you’re a local business or a national brand, Live Sports is your opportunity to show up in front of millions when it matters most. Contact us today to learn more.
About AdCellerant
AdCellerant partners with media companies, agencies, and brands to provide businesses access to high-quality digital marketing technology and solutions. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, industry-leading training resources, and exceptional operational support to ensure customer campaign performance.
Leveraging proprietary technology Ui.Marketing , AdCellerant effectively connects businesses with their ideal customers at the right time. Harnessing an easy-to-use and nimble advertising tool, users can manage the entire buyer’s journey, from quick and accurate comprehensive proposal creation to campaign launch and performance, within a single platform.
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Media Contact
Meghan Brito, SVP of Marketing
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