Recent Blogs

7 SEO, GEO, and AEO Myths: What Businesses Need to Know About AI Search

• Blogs

• November 9, 2026
• Meagan Loyd

7 SEO, GEO, and AEO Myths: What Businesses Need to Know About AI Search

SEO isn’t dead. Learn the 7 biggest SEO, GEO, and AEO myths about AI search and what businesses should do to stay visible in Google and ChatGPT.

What Should Your Digital Strategy Answer Before the End of Q4? 

• Blogs

• October 13, 2026
• Meagan Loyd

What Should Your Digital Strategy Answer Before the End of Q4? 

A practical Q4 review of the digital strategy decisions that can shape your 2027 planning, from AI and automation to first-party data, CTV, retail media and measurement.

Why Business Intelligence Data Matters in Digital Marketing

• Blogs

• August 19, 2026
• Ashley Dalsing

Why Business Intelligence Data Matters in Digital Marketing

You know how your campaigns are performing—but do you know how your overall business is performing? See the difference with business intelligence data—and why it matters.

How to Lead a Winning First Meeting With Prospective Advertisers

• Blogs

• August 11, 2026
• Meagan Loyd

How to Lead a Winning First Meeting With Prospective Advertisers

A first meeting with a prospective advertiser is your best shot at winning trust. These five tips help you make your first discovery meeting count.

Retail Media for Local Advertisers: A Guide to Getting Started 

• Blogs

• August 4, 2026
• Meagan Loyd

Retail Media for Local Advertisers: A Guide to Getting Started 

Retail media is no longer just for national brands. Learn how local advertisers can use first-party shopper data, reach high-intent audiences, and build effective retail media campaigns that drive measurable results.

What is the SSRA Framework: Understanding Modern Discovery

• Blogs

• August 4, 2026
• Meagan Loyd

What is the SSRA Framework: Understanding Modern Discovery

Discover practical strategies for building a marketing approach that meets customers wherever they're searching, scrolling, shopping, or engaging with AI.

Why Modern Measurement is Moving Beyond Attribution

• Blogs

• July 1, 2026
• Meagan Loyd

Why Modern Measurement is Moving Beyond Attribution

Learn how enhanced conversions, server-side tracking, marketing mix modeling, and incrementality testing help marketers understand what works and predict what comes next.

Your CRM is Your Most Valuable Marketing Asset: Here’s How to Activate It

• Blogs

• July 1, 2026
• Meagan Loyd

Your CRM is Your Most Valuable Marketing Asset: Here’s How to Activate It

Marketers spend years chasing third-party audiences, but the most valuable data already lives in their CRM. We explain how to connect those existing customer records to your advertising platforms to improve targeting and drive real business growth.

Maximize Efficiency with Digital Marketing Technology and Vendor Consolidation

• Blogs

• June 18, 2026
• Ashley Dalsing

Maximize Efficiency with Digital Marketing Technology and Vendor Consolidation

Every new marketing tool promises to make your job easier. But when you're managing multiple platforms, vendors, reports, and logins, the opposite often happens. Learn how consolidating your marketing technology and vendor relationships can reduce complexity, save time, and help your team focus on growing revenue.

How AI Customer Engagement Tools Help Businesses of Every Size Capture More Leads

• Blogs

• June 1, 2026
• Ashley Dalsing

How AI Customer Engagement Tools Help Businesses of Every Size Capture More Leads

For most businesses—small, growing, or multi-location—gaining leads has nothing to do with the quality of the marketing campaign, but everything to do with what happens when the visitor arrives on their website. Learn how an AI-powered customer engagement tool can close the lead gap.

Why Your Social Strategy Feels “Late” (And How to Fix It) 

• Blogs

• May 11, 2026
• Meagan Loyd

Why Your Social Strategy Feels “Late” (And How to Fix It) 

For Gen Z, a brand that’s four days behind is out of touch. We’re pulling back the curtain on how to move from "reactionary posting" to "predictive planning." Learn how to identify micro-signals on Discord and Reddit to get your creative ready 72 hours before the rest of the world even catches on. Stop being the echo—start being the signal.

How to Win in Retail Media: AI Strategies for the Future of E-Commerce 

• Blogs

• May 11, 2026
• Meagan Loyd

How to Win in Retail Media: AI Strategies for the Future of E-Commerce 

The era of manual browsing is ending. As U.S. retail media spend surpasses $100B, brands must shift from "competing to be seen" to "competing to be selected" by AI agents. Explore the rise of the Agentic Storefront and the 3 technical pillars you need to master to ensure your brand isn’t left behind in the 2026 marketplace.

How to Navigate the New Reality of Social Media Marketing

• Blogs

• May 11, 2026
• Meagan Loyd

How to Navigate the New Reality of Social Media Marketing

This guide breaks down how to stop chasing vanity metrics and start using a "Spark and Firework" strategy: validating your ideas for free on organic and using paid spend only on the proven winners.

5 Questions Every Media Plan Should Answer Before You Spend a Dollar

• Blogs

• May 4, 2026
• Ashley Dalsing

5 Questions Every Media Plan Should Answer Before You Spend a Dollar

The five questions every media plan must answer before you spend a dollar, and how to pressure-test your strategy before it costs you.

Local SEO: How AI is Changing the Way Customers Find Your Business

• Blogs

• April 9, 2026
• Meagan Loyd

Local SEO: How AI is Changing the Way Customers Find Your Business

Discover the five essential steps to building an AI-ready business identity–from mastering schema markup to maintaining review velocity–and ensure your business isn’t left behind in the shift to zero-click search.

How to Maintain Brand Visibility in the Search Everywhere Era

• Blogs

• April 9, 2026
• Meagan Loyd

How to Maintain Brand Visibility in the Search Everywhere Era

This guide explores the transition to Entity Intelligence, detailing how a 35-location institution achieved a 239% increase in AI visibility by syncing data across platforms such as Alexa and ChatGPT.

How An AI-Powered Media Planning Tool Simplifies Multi-Location Franchise Marketing

• Blogs

• April 7, 2026
• Meagan Loyd

How An AI-Powered Media Planning Tool Simplifies Multi-Location Franchise Marketing

Generic national media plans are costing franchise brands local market share. Discover how AI-powered media planning eliminates the coordination tax, builds hyperlocal plans at the ZIP code level, and turns every franchisee location into a local market leader - in under 15 minutes.

Why Media Planning Feels Broken for Local Advertisers (And How It Can Be Fixed)

• Blogs

• March 31, 2026
• Ashley Dalsing

Why Media Planning Feels Broken for Local Advertisers (And How It Can Be Fixed)

Is the media planning process costing you clients, deals, growth, and time? This blog breaks down your most pressing questions about the media planning process and shows how AI-powered tools can speed it up without sacrificing quality or control.

The Behavioral Catalyst: Redefining Video Performance in 2026

• Blogs

• March 2, 2026
• AdCellerant Content Team

The Behavioral Catalyst: Redefining Video Performance in 2026

Video isn’t underperforming — it’s being mismeasured. Discover why click-based attribution fails video advertising and how modern brands are proving true performance in an AI-assisted consumer journey.

The Biggest Connected TV Myths Holding Advertisers Back in 2026 

• Blogs

• March 2, 2026
• Meagan Loyd

The Biggest Connected TV Myths Holding Advertisers Back in 2026 

Streaming has officially overtaken broadcast and cable, yet many advertisers still treat Connected TV like traditional television. This guide breaks down five common CTV myths and explains how to turn streaming into a measurable, performance-driven growth engine in 2026.

What an AI-Powered Media Planning Tool Can Do for Your Business

• Blogs

• January 27, 2026
• Ashley Dalsing

What an AI-Powered Media Planning Tool Can Do for Your Business

Media planning is more complex than ever—and starting from scratch slows everything down. Learn how AI-powered media planning tools help teams move faster, create more consistent proposals, and plan with confidence—without giving up control or expertise.

How AI is Rewriting the Consumer Journey and What it Means for Modern Advertisers

• Blogs

• January 13, 2026
• Ashley Dalsing

How AI is Rewriting the Consumer Journey and What it Means for Modern Advertisers

The consumer journey is no longer linear. AI for customer journey optimization now influences discovery, research, and purchasing decisions before brands ever earn a click. This article breaks down how the AI-powered consumer journey is changing—and what marketers, agencies, and publishers must do to adapt.

The Future of Marketing: 5 Digital Marketing Trends Agencies Must Master in 2026

• Blogs

• January 13, 2026
• Meagan Loyd

The Future of Marketing: 5 Digital Marketing Trends Agencies Must Master in 2026

Explore the five pivotal shifts defining the 2026 landscape and discover how to turn these industry disruptions into a definitive competitive advantage.

AI-Powered Search and Visibility: Frequently Asked Questions

• Blogs

• December 29, 2025
• Trevor Loeschen

AI-Powered Search and Visibility: Frequently Asked Questions

AI-powered search is changing how people discover information, evaluate businesses, and make decisions online. This FAQ answers common questions about AI visibility, SEO, and what advertisers need to know to stay confident in 2026.

How Amazon is Redefining the Future of Amazon: Streaming Meets Shopping

• Blogs

• November 17, 2025
• Ashley Dalsing

How Amazon is Redefining the Future of Amazon: Streaming Meets Shopping

Amazon has quickly become a digital advertising powerhouse, combining premium streaming inventory with first-party shopper data that gives brands, agencies, and local media companies a real competitive advantage.

The Beginner’s Guide to Amazon Advertising

• Blogs

• November 17, 2025
• Ashley Dalsing

The Beginner’s Guide to Amazon Advertising

Amazon has quickly become a digital advertising powerhouse, combining premium streaming inventory with first-party shopper data that gives brands, agencies, and local media companies a real competitive advantage.

AI is Changing Organic Search: August 2025 Update

• Blogs

• August 13, 2025
• Trevor Loeschen

AI is Changing Organic Search: August 2025 Update

Artificial intelligence is no longer a future concept for SEO—it's here, and it's rapidly reshaping how content is discovered. This August 2025 update dives into the latest AI-driven algorithm changes, offering actionable strategies to help you adapt and maintain your search rankings in a new era of search.

5 Proven Ways to Make Your Agency Pitch Stand Out (Even When Budgets Are Tight)

• Blogs

• June 24, 2025
• AdCellerant Content Team

5 Proven Ways to Make Your Agency Pitch Stand Out (Even When Budgets Are Tight)

You can win clients even when every dollar matters by personalizing your pitch, telling compelling, data-driven stories, showcasing actual value, and engaging with clarity and confidence.

How Tariffs Are Shaping Media Companies and Agencies: Adapting Your Strategy in a Changing Economic Landscape

• Blogs

• May 23, 2025
• Ashley Dalsing

How Tariffs Are Shaping Media Companies and Agencies: Adapting Your Strategy in a Changing Economic Landscape

4 Strategies for Media Companies to Navigate Economic Uncertainty

• Blogs

• May 20, 2025
• Sofia Robles

4 Strategies for Media Companies to Navigate Economic Uncertainty

Why CTV Is the Ultimate Love Story for Your Digital Strategy

• Blogs

• February 11, 2025
• Ashley Dalsing

Why CTV Is the Ultimate Love Story for Your Digital Strategy

Device ID Targeting: What It Is and Why You Need It In Your Marketing Strategy

• Blogs

• January 27, 2025
• Sofia Robles

Device ID Targeting: What It Is and Why You Need It In Your Marketing Strategy

When it comes to marketing, there are a host of strategies you can leverage to drive more qualified leads and boost sales for your clients. Gathering location data is one of them.

The Rise of Live Women’s Sports and What That Means for Advertisers

• Blogs

• January 21, 2025
• Ashley Dalsing

The Rise of Live Women’s Sports and What That Means for Advertisers

Women’s sports are surging, breaking records in popularity, viewership, and cultural relevance. What was once relegated to limited airtime and minimal advertising has transformed into a marketing and advertising powerhouse.

Jumpstart Your Q1 Growth: Turn New Year Energy into Post-Holiday Wins

• Blogs

• December 23, 2024
• Sofia Robles

Jumpstart Your Q1 Growth: Turn New Year Energy into Post-Holiday Wins

What Is TikTok and Why It’s Essential for Your Advertising Strategy

• Blogs

• December 9, 2024
• Sofia Robles

What Is TikTok and Why It’s Essential for Your Advertising Strategy

5 Strategies to Take Charge of Your Yearly Digital Marketing Calendar

• Blogs

• November 14, 2024
• Sofia Robles

5 Strategies to Take Charge of Your Yearly Digital Marketing Calendar

How To Navigate Privacy and Ethics in Digital Advertising

• Blogs

• November 1, 2024
• Douglas Ljung

How To Navigate Privacy and Ethics in Digital Advertising

How To Explore Untapped Markets to Accelerate Business Growth

• Blogs

• October 18, 2024
• AdCellerant Content Team

How To Explore Untapped Markets to Accelerate Business Growth

5 Tactics to Master Political Advertising in 2024 and Beyond

• Blogs

• September 24, 2024
• Sofia Robles

5 Tactics to Master Political Advertising in 2024 and Beyond

5 Tactics Driving the Most Digital Revenue for Retail Businesses

• Blogs

• August 28, 2024
• Sofia Robles

5 Tactics Driving the Most Digital Revenue for Retail Businesses

Recap of Google’s Updates in 2024

• Blogs

• August 20, 2024
• Trevor Loeschen

Recap of Google’s Updates in 2024

Five Consumer Trends Shaping the Future of Retail

• Blogs

• August 6, 2024
• Sofia Robles

Five Consumer Trends Shaping the Future of Retail

How to Reinvent Your Retail Business in the Digital Age

• Blogs

• July 1, 2024
• Sofia Robles

How to Reinvent Your Retail Business in the Digital Age

Welcome to the digital age, where running a retail business is thrilling and challenging. The retail landscape has drastically shifted in the past few years, and the truth is the way consumers shop will always be different from what it once was.

Maximizing ROI: Strategies for Small to Mid-Sized Businesses in Digital Advertising

• Blogs

• May 22, 2024
• AdCellerant Content Team

Maximizing ROI: Strategies for Small to Mid-Sized Businesses in Digital Advertising

Follow along as we explore critical strategies for helping your small business maximize return on investment (ROI) and overcome one of the industry's biggest challenges. 

Enhance Online Visibility: 6 Benefits of Connecting Your Google Business Profile to SEM Campaigns

• Blogs

• May 8, 2024
• Muhammad Khan

Enhance Online Visibility: 6 Benefits of Connecting Your Google Business Profile to SEM Campaigns

One of the most effective strategies is integrating your Google Business Profile (GBP) with your Search Engine Marketing (SEM) campaigns.

Local SEO: What It Is And When To Use It

• Blogs

• April 16, 2024
• Sam Rahimi

Local SEO: What It Is And When To Use It

Eighty-eight percent of people searching for a local business end up calling or visiting a business within 24 hours. Let's make sure that business is yours. 

How To Unlock Success Through a Partnership With AdCellerant

• Blogs

• April 12, 2024
• Sofia Robles

How To Unlock Success Through a Partnership With AdCellerant

Finding a partner that values your business's goals as much as you do is crucial. Discover why AdCellerant is the ultimate partner for digital marketing success.

The Art of Client Retention

• Blogs

• March 20, 2024
• Addy Earles

The Art of Client Retention

The accurate measure of success lies in keeping your clients engaged and satisfied throughout your journey with them. Master the art of retaining clients and foster long-lasting relationships.

The Power of Reviews: Boost Your Business’s Local Listings

• Blogs

• March 20, 2024
• Sam Rahimi

The Power of Reviews: Boost Your Business’s Local Listings

Seventy-six percent of consumers regularly read reviews when browsing for local businesses. Discover the benefits of reviews on your local listing and how they can positively impact your business.

Frictionless User Experience: 3 Predictions on the Future of Search

• Blogs

• February 14, 2024
• Trevor Loeschen

Frictionless User Experience: 3 Predictions on the Future of Search

Prepare for the inevitable shifts in SEO by exploring three predictions on the future of search from the experts themselves.

What is Digital Advertising?

• Blogs

• January 31, 2024
• Sofia Robles

What is Digital Advertising?

Digital advertising is integral to a consumer's online experience. Explore what it is and why you should incorporate digital advertising in your marketing strategies.

The Hottest Digital Marketing and Advertising Trends in 2024

• Blogs

• January 12, 2024
• Sofia Robles

The Hottest Digital Marketing and Advertising Trends in 2024

Become a trailblazer in digital marketing, leveraging this roundup of five cutting-edge digital marketing and advertising trends.

Understanding Geo Fencing: A Powerful Piece to Your Marketing Strategy

• Blogs

• December 18, 2023
• Sofia Robles

Understanding Geo Fencing: A Powerful Piece to Your Marketing Strategy

The solution to the challenge of reaching your target audience is Geo Fencing. Learn what it is, how it works, and why you should implement it in your marketing strategy.

Is SEO Dead, Alive, or More Resilient Than Ever?

• Blogs

• November 30, 2023
• Sam Rahimi

Is SEO Dead, Alive, or More Resilient Than Ever?

In 2023 alone, 46% of CMOs significantly increased their investment in SEO. Learn why you should join the SEO evolution.

Ask These 7 Essential Questions Before Choosing a Digital Advertising Vendor

• Blogs

• November 30, 2023
• Sofia Robles

Ask These 7 Essential Questions Before Choosing a Digital Advertising Vendor

Ask these seven essential questions before choosing the right digital advertising vendor to help you achieve your long-term goals.

Digital Audio: The Hidden Gem to Spice Up Your Marketing

• Blogs

• November 3, 2023
• Meghan Brito

Digital Audio: The Hidden Gem to Spice Up Your Marketing

Digital audio makes up a fifth of all time spent with digital media in the U.S. Leverage the power of digital audio in your marketing strategy to craft campaigns that resonate with your audience.

Navigating Political Advertising: What Advertisers Need to Know

• Blogs

• October 9, 2023
• Ashley Dalsing

Navigating Political Advertising: What Advertisers Need to Know

Navigate the $10.2 billion whirlwind of political ad spending in 2024 with precision and expertise, leveraging AdCellerant's tailored solutions for success.

6 Savvy Small Business Marketing Tips

• Blogs

• October 3, 2023
• Ashley Dalsing

6 Savvy Small Business Marketing Tips

Even as the marketing landscape continues to evolve, one thing is crystal clear: small business owners face a daunting challenge.

Supercharge Your Sales with Last-Minute Email Marketing Strategies

• Blogs

• September 25, 2023
• Ashley Dalsing

Supercharge Your Sales with Last-Minute Email Marketing Strategies

In the dynamic business world, every moment presents a chance to seize unexpected opportunities and supercharge your sales.

Relax, There’s Plenty of Room for Both SEO and AI

• Blogs

• September 6, 2023
• Sam Rahimi

Relax, There’s Plenty of Room for Both SEO and AI

Acknowledging that AI is not immune to certain pitfalls, including the track record of generating fabricated information, is crucial.

A Step-By-Step Guide to Mastering Client Prospecting

• Blogs

• August 23, 2023
• Ashley Dalsing

A Step-By-Step Guide to Mastering Client Prospecting

Are you tired of the same old advice on prospecting new clients, looking for a groundbreaking strategy to accelerate your business growth? 

Essential Tools for Digital Marketing Success: What’s In Your Bag?

• Blogs

• August 7, 2023
• Meghan Brito

Essential Tools for Digital Marketing Success: What’s In Your Bag?

Get ready to gain invaluable insights and examples of powerful analytics tools and resources to boost your sales success.

Holiday Campaigns that Sleigh: Tips and Tricks To Plan Ahead

• Blogs

• August 4, 2023
• Meghan Brito

Holiday Campaigns that Sleigh: Tips and Tricks To Plan Ahead

When navigating through the holiday season hustle, we're here to help you maximize this lucrative season for your advertising endeavors.

Instagram’s Transformative Journey: Mastering the Latest Features and Best Practices

• Blogs

• July 7, 2023
• Sofia Robles

Instagram’s Transformative Journey: Mastering the Latest Features and Best Practices

Instagram has been a powerhouse in the social media landscape, constantly evolving to meet the needs and preferences of its users.

What is Programmatic Advertising?

• Blogs

• July 7, 2023
• Ashley Dalsing

What is Programmatic Advertising?

Programmatic advertising is a term you have heard more and more lately. But what is it? Simply put, Programmatic Advertising uses automation to buy and sell digital ads.

What Is Search Engine Marketing?

• Blogs

• July 7, 2023
• Meghan Brito

What Is Search Engine Marketing?

Search Engine Marketing (SEM) encompasses two fundamental elements: on-page optimization and paid advertising.

Master the Art of Micro-Moments: How to Hook Your Audience in Seconds

• Blogs

• June 8, 2023
• Meghan Brito

Master the Art of Micro-Moments: How to Hook Your Audience in Seconds

With countless distractions and an overload of information at consumers’ fingertips— attention spans have become increasingly fragmented.

Mid-Year Checkup: Strategies to Recharge Your Digital Marketing Campaign

• Blogs

• June 6, 2023
• Ashley Dalsing

Mid-Year Checkup: Strategies to Recharge Your Digital Marketing Campaign

Revisiting and reassessing your buyer personas is crucial to reach your intended customers effectively.

Boost Your Sales with These Summer Advertising Secrets 

• Blogs

• May 4, 2023
• Addy Earles

Boost Your Sales with These Summer Advertising Secrets 

With the right strategies, you can keep your brand top-of-mind, engage your audience,  and keep your campaigns hot during the summer.

What is Competitive Conquesting in Advertising?

• Blogs

• May 1, 2023
• Ashley Dalsing

What is Competitive Conquesting in Advertising?

In digital marketing, your goal is to dominate the keyword searches and audience attention most likely to become your leads.

Maintain and Grow Revenue with Reporting, Renewing and Upsells

• Blogs

• March 28, 2023
• Ashley Dalsing

Maintain and Grow Revenue with Reporting, Renewing and Upsells

Reporting, renewing, and upselling are vital parts of a business strategy to maintain revenue streams.

What is Streaming TV?

• Blogs

• March 28, 2023
• Meghan Brito

What is Streaming TV?

Each day new media of advertising get devised, and currently, the corporate world is lucky to experience the explosiveness of Streaming TV.

White-Label Marketing: What It Is and How It Can Benefit Your Business

• Blogs

• March 24, 2023
• Ashley Dalsing

White-Label Marketing: What It Is and How It Can Benefit Your Business

This technique enables media companies and agencies to add some extra oomph to their marketing strategy.

What is Integrated Marketing?

• Blogs

• February 22, 2023
• Ashley Dalsing

What is Integrated Marketing?

Marketing trends are changing with technological advances, and the fight for relevance relies on implementing a strategy that equals the challenges ahead.

4 Tips for Setting Expectations Confidently With Clients

• Blogs

• February 14, 2023
• Addy Earles

4 Tips for Setting Expectations Confidently With Clients

To stay competitive and achieve success, it is crucial for media companies and agencies to set clear expectations with their clients from the start.

What is Marketing Automation?

• Blogs

• January 27, 2023
• Ashley Dalsing

What is Marketing Automation?

Marketing automation is a game-changer for businesses of all sizes. Many entrepreneurs still need to understand the power it holds.

Four Tips for Prospecting The Right Clients

• Blogs

• January 13, 2023
• Addy Earles

Four Tips for Prospecting The Right Clients

There are several ways to prospect potential clients that will last a lifetime. Look at a few tried and tested prospecting efforts and why they work. 

3 Tips For A Consultative Approach to Advertising Sales

• Blogs

• October 18, 2022
• Ben Bouslog

3 Tips For A Consultative Approach to Advertising Sales

Approaching sales in a consultative way will help build a wealth of knowledge among your client base that no one else can compete with.

5 Ways To Activate and Grow Revenue

• Blogs

• May 31, 2022
• Meghan Brito

5 Ways To Activate and Grow Revenue

As the saying goes - seasons come and go. The same can apply when dealing with your revenue growth. Are you struggling with new ideas to help increase your revenue?

The Best Product Combinations for Higher Retention

• Blogs

• April 5, 2022
• Meghan Brito

The Best Product Combinations for Higher Retention

There are several questions for your organization to think through and answer before coming to the table. Take a look at our 10,000-foot view of what was covered.

AdCellerant Announces Rebrand to a Tech-First Agency

• Blogs

• April 1, 2022
• AdCellerant Content Team

AdCellerant Announces Rebrand to a Tech-First Agency

AdCellerant has become one of the fastest-growing companies according to Deloitte Technology and Inc Magazine 2021 rankings.

Is your business treating your Email Marketing list as an asset?

• Blogs

• December 1, 2021
• Meghan Brito

Is your business treating your Email Marketing list as an asset?

Every business keeps an email list, a precious collection of clients and leads who have reason to receive emails.

AdCellerant ranked number 472 fastest-growing company in North America on the 2021 Deloitte Technology Fast 500™

• Blogs

• November 17, 2021
• Meghan Brito

AdCellerant ranked number 472 fastest-growing company in North America on the 2021 Deloitte Technology Fast 500™

AdCellerant today announced it ranked 472 on the Deloitte Technology Fast 500™.

Avoiding ad fatigue while ramping up an ad campaign

• Blogs

• November 10, 2021
• Meghan Brito

Avoiding ad fatigue while ramping up an ad campaign

Ad campaigns face many challenges. One of the most serious, especially in today's modern digital landscape, is ad fatigue.

How Email Marketing can take your business to the next level

• Blogs

• November 4, 2021
• Meghan Brito

How Email Marketing can take your business to the next level

The fact is, email marketing is alive and well—not to mention among the most effective (and cost-effective) tools in your digital marketing arsenal.

A guide towards taking vital steps during and after A/B testing

• Blogs

• October 28, 2021
• Meghan Brito

A guide towards taking vital steps during and after A/B testing

A/B testing is a tried-and-true marketing strategy that pits two different versions of advertising avenues or campaigns against each other.

AdCellerant is featured on the Inc. 5000 list for the 4th year

• Blogs

• August 17, 2021
• Celine Au-Yeung

AdCellerant is featured on the Inc. 5000 list for the 4th year

Inc. magazine today revealed that AdCellerant is No. 1929 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

5 tips for digital marketing discovery calls

• Blogs

• August 11, 2021
• Nick Ramey

5 tips for digital marketing discovery calls

As digital marketing sellers, we often get so caught up in all of the cool things we can sell that we forget about one minor detail…our clients.

AdCellerant awarded for innovation technology

• Blogs

• July 26, 2021
• Celine Au-Yeung

AdCellerant awarded for innovation technology

Today, the Business Intelligence Group named AdCellerant Organization of the Year in the 2021 Sales and Marketing Technology Awards program.

Understanding the digital customer buying journey and why it matters

• Blogs

• July 3, 2021
• Melissa Sheehan

Understanding the digital customer buying journey and why it matters

A one-size-fits-all marketing approach no longer works. Most forward-looking companies acknowledge the need for personalized marketing solutions.

How Advertisers Pivoted after COVID-19

• Blogs

• June 9, 2021
• AdCellerant Content Team

How Advertisers Pivoted after COVID-19

COVID-19 shifted everything in the business world, including how marketing works to attract customers who might have otherwise held back.

Google discovery ads and what it means for advertisers

• Blogs

• December 15, 2020
• AdCellerant Content Team

Google discovery ads and what it means for advertisers

Back in 2019, Google introduced the idea of Discovery Ads a native ad format that is visually rich and utilizes targeting powered by user intent, instead of keywords, at their Google Marketing Live event.

Are You Using the Right Search Terms for SEO?

• Blogs

• November 17, 2020
• AdCellerant Content Team

Are You Using the Right Search Terms for SEO?

It is no doubt that small businesses, TVs, and newspapers are struggling with disruptive marketing innovations by Google, which have led to some level of resistance by the industry.

Boost Click-Throughs with Video Content. Here’s How.

• Blogs

• November 10, 2020
• AdCellerant Content Team

Boost Click-Throughs with Video Content. Here’s How.

Marketers are always looking for the game changer—the marketing strategy that's so effective it measurably moves the needle on this or that key performance indicator (KPI).

Finding your niche with streaming audio and podcast advertising

• Blogs

• November 3, 2020
• AdCellerant Content Team

Finding your niche with streaming audio and podcast advertising

Podcasts and streaming audio have grown exponentially over the last few years. This presents businesses with a great opportunity to reach their targeted audience. One approach is to create your own podcast.

Does your google search results implement structured data?

• Blogs

• October 13, 2020
• AdCellerant Content Team

Does your google search results implement structured data?

Imagine searching on Google for a recipe. The recipe shows you a picture of the dish along with the ingredients, directions, calories, temperature, and prep and cook time in the search results. Or what about a movie?

4 ways businesses can measure the ROI of print advertising

• Blogs

• October 6, 2020
• AdCellerant Content Team

4 ways businesses can measure the ROI of print advertising

It is in every business’s best interest to advertise in whatever way works with their audience. Social media marketing, inbound content marketing, and even print marketing are all equally useful.

What’s in your bag? 6 essential elements for your sales toolkit

• Blogs

• September 23, 2020
• AdCellerant Content Team

What’s in your bag? 6 essential elements for your sales toolkit

In the first place, salespeople are confronted by a host of challenges, everything from following down unqualified leads to positioning products above those of competitors.

2020 Email Marketing strategies and the role of email newsletters

• Blogs

• September 9, 2020
• AdCellerant Content Team

2020 Email Marketing strategies and the role of email newsletters

Regardless of what the naysayers think, email marketing still holds a prominent position among some of the most effective digital marketing techniques used today.

How To Make Standalone Micro-Proximity Ads

• Blogs

• September 2, 2020
• AdCellerant Content Team

How To Make Standalone Micro-Proximity Ads

Location is not only vital when finding a physical address for your business. It also plays a critical role in advertising more so now with the advanced technology that smartphones offer.

How narrative helps your video ads attract a wider audience

• Blogs

• August 26, 2020
• AdCellerant Content Team

How narrative helps your video ads attract a wider audience

Video ads have exploded over the last few years. Between YouTube, Facebook, Instagram, and emerging sites such as TikTok, it certainly seems like video is the future of marketing.

AdCellerant appears on the Inc. 5000 list for the 3rd year

• Blogs

• August 17, 2020
• Meghan Brito

AdCellerant appears on the Inc. 5000 list for the 3rd year

Inc. magazine today revealed that AdCellerant is No. 1128 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

6 Dos and Don’ts of Influencer Endorsements on Social Media

• Blogs

• August 5, 2020
• AdCellerant Content Team

6 Dos and Don’ts of Influencer Endorsements on Social Media

If you're a business looking to expand your social media profile, chances are you've considered turning to influencers to help funnel some more traffic to your pages.

How to time your digital ads around your television and newspaper ads

• Blogs

• March 17, 2020
• AdCellerant Content Team

How to time your digital ads around your television and newspaper ads

Digital marketing Geo Fencing is when you limit who is shown your ad based on their physical location. This is incredibly useful for local businesses looking to attract only customers who are within their service range.

4 Ways to Maintain Brand Consistency Across All Channels

• Blogs

• December 11, 2019
• AdCellerant Content Team

4 Ways to Maintain Brand Consistency Across All Channels

Marketers spend endless hours arguing about what precisely constitutes “brand.” For some, it’s a style guide with its prescriptions for color, typography, and tone of voice.

2020 and the state of traditional television

• Blogs

• November 16, 2019
• AdCellerant Content Team

2020 and the state of traditional television

As technology continues to advance at a rapid rate, there have been plenty of changes in our day-to-day lives nearing the twentieth year of the twenty-first century.

The Trade Desk programmatic solution: an industry game changer

• Blogs

• October 16, 2019
• AdCellerant Content Team

The Trade Desk programmatic solution: an industry game changer

Overwhelmed by the increase in the number of available ad publishing sites, marketers soon discovered a more effective approach: programmatic advertising.

How can Geo Fencing increase sales

• Blogs

• September 18, 2019
• AdCellerant Content Team

How can Geo Fencing increase sales

Did you know that for the 99% of people that don’t leave home without it, Geo Fencing can be the advertising tool to increase sales?

Why creative matters for your display ads: 6 best practice strategies

• Blogs

• September 1, 2019
• AdCellerant Content Team

Why creative matters for your display ads: 6 best practice strategies

In a breakthrough analysis by Harvard Business Review (HBR), researchers concluded what most seasoned marketers already knew: when it comes to achieving key marketing objectives, creativity matters.

4 Ways Streaming TV Helps Beat Your Competitors

• Blogs

• August 15, 2019
• AdCellerant Content Team

4 Ways Streaming TV Helps Beat Your Competitors

A survey by Adobe Digital Insights on television-viewing patterns indicates that the TV is gradually becoming the internet portal in many living rooms.

School may be out for summer, but back-to-class deals are heating up

• Blogs

• June 19, 2019
• Julie Eisen

School may be out for summer, but back-to-class deals are heating up

As the lyrics to Alice Cooper’s “Schools Out” still lingers in the air, businesses are finalizing their back-to-class marketing plans.

Programmatic Native advertising gets the job done

• Blogs

• May 1, 2019
• AdCellerant Content Team

Programmatic Native advertising gets the job done

If you are familiar with marketing trends, chances are you’ve heard of Programmatic Native Advertising. A new form of advertising that mixes content targeting with traditional ads.

How advertisers can leverage 1st party data and digital marketing services to grow their clientele.

• Blogs

• March 27, 2019
• Ashley Dalsing

How advertisers can leverage 1st party data and digital marketing services to grow their clientele.

Digital marketing tactics that can be achieved by leveraging the use of 1st party data in order to market to a known audience.

How To Deliver on Advertiser Expectations

• Blogs

• January 28, 2019
• Ben Bouslog

How To Deliver on Advertiser Expectations

The digital advertising industry has been a whirlwind of best practices and standards that seem to change on a regular basis.