Regardless of what the naysayers think, Email Marketing still holds a prominent position among some of the most effective digital marketing techniques used today. Its overall value stems from its dependability, concerning communication between brands and customers, and its cost-effectiveness, in comparison to other, more traditional forms of consumer outreach. Other advantages of Email Marketing include:
Customized content for targeted audiences
Email Marketing allows brands to categorize their customers based on several variables and send out personalized emails that resonate and create the perfect opportunity to drive engagement and increase conversions.
Boost brand recognition
Enhancing brand recognition is a time-consuming endeavor. It is a process that entails a lot of efficient marketing put into areas that have been proven to help brands inch closer to their goals. Email Marketing helps in this pursuit because emails are one of the most used segments in the digital domain. For Email Marketing to be effective, you must ensure consistency concerning your brand voice, tone, and look (i.e. colors). All these elements work together to guarantee your brand’s content not only stands out from your competitors but leaves a lasting impression in the minds of all who view your material.
Efficiency
Another reason Email Marketing is such a powerful tactic is because of its efficiency. Most of the steps concerning the creation and transmission of your brand’s material can be automated, saving a lot of time and money, and preventing many avoidable errors from occurring.
Best content for Email Marketing
One of the best forms of content for Email Marketing is newsletters.
What are newsletters?
A newsletter refers to a strategy within content marketing that focuses on broadcasting relevant news to customers regarding information such as industry changes and the announcement of new services, benefits, or special offers.
Newsletters are important for brands because they help keep consumers informed concerning various changes that may occur not just with your brand, but your industry as a whole. The key to achieving success is through consistency in your content output and with your brand, as these components help establish your business as an authority in your industry and builds a loyal base of readers who now check for your newsletters to ensure that they are up-to-date regarding any developments happening in your realm of business.
Best practices for newsletters
Resend campaigns – Resend campaigns refer to a strategy where a newsletter is re-sent to anyone who hasn’t opened your email during the first round of the campaign. This is an effective technique that has shown tremendous promise concerning increased engagement and conversions.
Gamify campaigns – To start, gamification refers to a gaming approach to a non-gaming task, where the objective focuses on three principles:
- Award
- Competition
- Engagement
Gamification in Email Marketing can manifest in the form of tests, quizzes, and surveys. While it’s not directly correlated to an increase in sales, it helps boost sales via engagement. Entertained prospects and customers are more likely to perform intended actions based solely on their positive interaction with your material.
Segmenting email list – Email segmentation refers to an Email Marketing technique where email lists are split based on several variables, such as a prospect’s position within a sales funnel and a prospect/customer activity on your website. This strategy allows for all relevant content to be sent to the correct recipient, which works towards your brand’s goal of driving engagement.
Depending on what you’re using to launch your campaigns, there should be statistics depicting the success of your marketing efforts. If you’ve found your gains concerning your engagement underwhelming, it may be time to go with the professionals.
Adcellerant is a digital advertising company with extensive experience facilitating marketing endeavors from the creation of a concept to the end of its cycle. For business owners in need of an experienced digital advertising firm to help increase the success of your campaigns, contact the marketing experts at Adcellerant today.
