DENVER, CO, August 10, 2022–AdCellerant COO and Co-Founder Shelby Carlson was published on Strixus, a community with visionary leaders. Carlson’s article focuses on how customers are still looking for the human touch and how providing efficient and personalized customer service will help customers feel valued and understood.
There is an apparent disconnect between tech and customer service. The state of tech today shows that the customer is going through a maze of decision trees or a computerized support center that provides information about recurring, routine problems for documenting complaints. The problem? All user problems aren’t routine.
“Meeting the customer’s needs sometimes requires human intervention,” said Shelby Carlson, COO, and Co-Founder of AdCellerant. “Even when human support is not needed, customers want it, with 71% of people in one survey saying they’d be less likely to do business with a company that doesn’t offer it.”
Read the full Strixus article, The Move Back to Customer Service in the Tech Industry, written by Shelby Carlson.
Strixus is an invite-only executive interview platform that features some of the most prominent visionary leaders across the world. Individuals who publish on Strixus are executive leaders – individuals who inspire change through their knowledge and set and change the trends of the industry or the nation. Topics featured on Strixus include everything from leadership, technology, innovation, productivity, and executives.
AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance.
Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and nimble digital advertising tool, users can manage the entire buyer’s journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.
For more information or to book a demo, visit www.adcellerant.com.
Senior Vice President, Marketing