AdCellerant-Logo
  • Software
    Ui.Marketing

    A full stack, white-label suite to meet all your marketing needs

    Ui-Marketing
    proposal

    Proposal Management Software

    Easily create, customize, and manage media proposals—an all-in-one tool to streamline your sales process.

    Run Campaigns

    Order Management System

    Effortlessly launch, manage, and optimize campaigns from one powerful dashboard—streamlining workflows and maximizing results.

    Acquire Knowledge

    Acquire Knowledge

    Comprehensive self-service learning platform

    Acquire Knowledge

    Training Academy

    Empower your teams with a self-paced learning platform with 24/7 access and fresh new resources designed to sharpen digital skills.

    Reporting & Insights

    Reporting Software

    Gain comprehensive insights and control with robust reporting software to empower smarter decisions every time.

    resources

    View Resource Hub

    Learn from the best to give your digital marketing campaigns – and team members – the edge

    integration

    Integrations

    Seamless integration to all the major advertising platforms

  • Solutions

    Digital solutions

    Digital-Solutions
    Display menu

    Display

    Reach your target market with programmatic display advertising

    Geo Fencing

    Geo Fencing

    Send powerful geo-targeted ads to your customers’ mobile devices

    Pre-Roll Video

    Programmatic Video

    High-impact campaigns with programmatic video

    YouTube

    YouTube

    High-impact YouTube campaign

    Streaming TV

    Streaming TV

    Hit hard-to-reach TV viewers with Streaming TV

    Email Marketing

    Email Marketing

    Pinpoint targeting with programmatic email

    Programmatic Native

    Programmatic Native

    Reach consumers in a content-friendly manner

    Addressable STV icon

    Addressable Streaming TV™

    Laser-target relevant households wherever they are watching

    Paid Search

    Paid Search

    Drive sales with Search Engine Marketing (SEM)

    Local SEO

    Local SEO

    Tap on to big opportunities with local search

    Organic SEO

    Organic SEO

    Competitive visibility with organic search

    Website Development

    Website Development

    Develop custom websites that offer superior performance

    Facebook

    Facebook & Instagram

    Reach new customers and engage with existing audience

    Streaming Audio

    Streaming Audio

    Extend your terrestrial campaigns with streaming radio

    Account Management

    Managed Ad Operations

    Reduce costs, retain customers, and ramp up productivity.

    creative services updated

    Creative Services

    Get professionally executed creative sets delivered quickly, and on time.

  • About

    About

    about us

    About Us

    See how we are making digital marketing simple

    Careers

    Careers

    Build an exciting career with us

    AdCellerant Gives

    AdCellerant Gives

    Join our community to give back

    Awards

    Awards

    Recognized by Inc. Magazine and many others

    News

    News

    Constantly making the headlines

    Teams

    Team

    Meet our diverse team

  • Resources

    Resources

    Customer Stories

    Customer Stories

    See how our solutions have driven partner & client success

    Webinars & Events

    Webinars & Events

    Ideas, tips & know-how from experts

    Guides, eBooks and more

    Guides, eBooks and more

    Handy resources for you

    Blog

    Blog

    Insights on all things in digital marketing

  • Get in touch
  • Book a demo

Jumpstart Your Q1 Growth: Turn New Year Energy into Post-Holiday Wins

  • December 23, 2024
  • Sofia Robles
An image depicting the vibrant energy of the holidays, showcasing momentum arrows for growth.

Jumpstart Your Q1 Growth: Turn New Year Energy into Post-Holiday Wins

  • ...

The Importance of Capitalizing on New Year Momentum to Drive Q1 Sales

The major holiday season may be over, but the work for digital advertisers is far from finished. With 45% of consumers actively seeking post-holiday deals, the New Year presents a prime opportunity to drive meaningful results and maintain sales momentum into Q1. Leveraging the success of holiday campaigns can extend their impact and keep the digital buzz alive. Whether businesses exceeded their Q4 goals or are looking for ways to recover, post-holiday marketing offers a valuable opportunity to engage customers, boost conversions, and start the year strong.

How Digital Advertisers Can Capitalize on New Year Momentum

Now that the dust has settled after the excitement of the holidays, it’s time for digital advertisers to capitalize on the New Year buzz and keep the high-energy momentum flowing. The key to achieving this is to keep your audience engaged with creative and targeted campaigns that align with trends and goals.

New Year marketing strategies for digital advertisers should capitalize on consumers’ lingering excitement about new beginnings. By analyzing holiday data and adjusting their targeting, businesses can reach customers at the ideal time—when they are ready to reengage with the brand.

Effective Post-Holiday Marketing Campaign Ideas for Digital Advertisers

If you’re looking to keep your post-holiday marketing fresh and impactful, here are a few digital campaign ideas to help you stay top-of-mind and boost advertisers’ Q1 sales:

Leverage email segmentation

Email segmentation is key to creating personalized, impactful campaigns that drive higher engagement, conversions, and loyalty. Segmented emails consistently outperform generic ones by delivering content that resonates with specific audiences. By leveraging tools like Mailchimp or HubSpot, advertisers can automate these efforts to save time and maximize results. Data collected from holiday campaigns can be used to craft highly targeted email marketing efforts, tailoring messages to specific behaviors, preferences, or demographics—such as recommending products based on purchase history or offering exclusive deals to highly engaged customers.

Seasonal social content

Keeping content relevant means aligning it with early-year events. For example, advertisers can incorporate Valentine’s Day, the Super Bowl, or March Madness into social media campaigns. By creating engaging content that connects with the emotions of these events—such as excitement, love, or competition—businesses can enhance their messaging and pair it with special discounts or product bundles to drive engagement and sales.

Retargeting ads for the win

Now that customers’ attention has been captured, it’s important not to let them slip away. Digital advertisers should use retargeting ads to re-engage individuals who visited their website or interacted with holiday campaigns. Tailoring these ads with special offers or new products helps keep the brand top-of-mind as customers move into the new year. Retargeting helps maintain sales momentum while ensuring the brand remains visible as customers transition beyond holiday shopping.

Keep the celebration going: don’t overlook early-year holidays

Just because the major holidays (i.e. Christmas and New Year) are over doesn’t mean the opportunities are. With plenty of holidays in the new year, your digital advertisers should capitalize on these occasions to maintain momentum and drive engagement.

  • Super Bowl Ads. The Super Bowl is more than just a football game—it’s a huge marketing opportunity. This is the perfect time for paid ads centered around the game, especially for food, drink, and lifestyle brands. Create ads with a football twist and offer discounts tied to game-day essentials. Use targeted streaming TV ads to reach audiences already engaging with Super Bowl-related content.
  • Valentine’s Day. Valentine’s Day is the perfect opportunity for businesses to wear their marketing heart on their sleeve. After the holiday rush, they can shift their focus to romantic-themed ads and targeted advertising solutions to highlight thoughtful gift ideas.
  • St. Patrick’s Day. Use playful, fun ads to push limited-time offers that tap into the festive mood of St. Patrick’s Day. To boost visibility, target specific demographics that engage with St. Patrick’s Day-related celebrations using Google and Meta’s advanced targeting features.
  • March Madness. Ever heard of Caitlin Clark? As college basketball heats up, so does the opportunity to make a brand part of the action. With standout players like Clark redefining the game, businesses can create campaigns that tap into the excitement—think buzzer-beater deals, bracket-inspired giveaways, or “fan-favorite” product bundles. Lean into the energy with dynamic social media and display ads to connect with customers caught up in the madness.

These holidays provide endless opportunities to keep your audience engaged and your sales growing while keeping your campaigns seasonal, fresh, and relevant. 

Wrapping Up: Post-Holiday Marketing Success with AdCellerant

The end of the major holiday season doesn’t mean the end of your marketing efforts. So, how can digital advertisers turn post-holiday excitement into year-round success? By leveraging data, targeting the right customers, and staying engaged through seasonal campaigns and promotions, you can maintain momentum into Q1 and beyond.

Partnering with AdCellerant can help you take your Q1 strategies to the next level. With cutting-edge tools, expert support, and proven digital advertising solutions, AdCellerant makes optimizing your campaigns and maximizing ROI easy. Ready to jumpstart your Q1 success? Book a demo today and see how AdCellerant can help you achieve your marketing goals!

More stories

making-your-agency-pitch-stand-out-blog
  • Blogs
  • June 24, 2025
  • AdCellerant Content Team

5 Proven Ways to Make Your Agency Pitch Stand Out (Even When Budgets Are Tight)

Graphic of a percentage symbol and package icon over a handshake background with the title “How Tariffs Are Shaping Media Companies and Agencies”
  • Blogs
  • May 23, 2025
  • Ashley Dalsing

How Tariffs Are Shaping Media Companies and Agencies: Adapting Your Strategy in a Changing Economic Landscape

Businessman in a suit sitting on blue blocks, thinking on a phone call, with the words “Economic Uncertainty Strategies” in bold text.
  • Blogs
  • May 20, 2025
  • Sofia Robles

4 Strategies for Media Companies to Navigate Economic Uncertainty

Let's work together

Have a project you’re interested in discussing with us?
Drop us a line; we’d love to talk.

Book a demo
dots-blue

Sign up to get the latest marketing tips

AdCellerant-Logo
  • Product
  • Solutions
  • About
  • Resources
  • Contact us
  • Product
  • Solutions
  • About
  • Resources
  • Contact us
  • Privacy Policy
  • Accessibility Statement
  • Anti Trafficking Statement
  • Sitemap
  • Privacy Policy
  • Accessibility Statement
  • Anti Trafficking Statement
  • Sitemap

Copyright © 2025 AdCellerant Inc. All rights reserved.