Personal Training Certifiers Meet Full-Funnel Strategy
- adcellerant-web
Industry
Beauty & Fitness
Product
Personal Training Certifier
Advertising solution
Full Funnel Strategy
Campaign Length
Seven Months
Objective
The client wanted to bring in more qualified leads to the business that their sales team could convert. They also sought to increase their online sales.
Challenge
Operating in a competitive marketplace, the client’s prices were in between competitors. While they were not the cheapest option, they offered the highest quality services.
Solution
Our recommendation was to utilize a full funnel strategy consisting of Display, Paid Search, Retargeting, and Facebook. This combination of products helped drive users down the sales funnel towards conversion.
Results
In the first four months of running the $260,000/month campaign, the client recorded 4,633 online sales and received 28,168 leads! The campaign achieved a $29.63 cost per lead.
Key Findings
Sales were up 300% year over year for the client, and they had the largest record sales month in company history!
