DENVER, CO, Jan. 31, 2022–As with any business process, renewals and upsells come with their best practices for success. Without a clear strategy to manage the process, you risk missing out on valuable opportunities or alienating customers who could be significant sources of recurring revenue.
A surefire way to keep your business healthy is to renew your client’s campaigns and upsell them continually. Whether you’re new or a veteran of renewals and upsells, making this process as influential as possible will help you deliver the returns you deserve.
“The most important information we can gather during the customer needs analysis is the advertiser’s goal(s). What is it they hope to accomplish? Once we know their goal, we can design a customized digital solution,” said Chris VanZandt, Director of Sales at AdCellerant. “Without a clear goal or driving force behind the campaign, it’s hard to speak to reporting, future campaigns, ask for renewals, or upsell them additional products that can help drive additional business or increase the customer’s initial return on investment (ROI).”
About the whitepaper
This whitepaper aims to help our partners learn about the mistakes to avoid when renewing and upselling while learning insights and best practices to improve campaign decisions for their clients.
About AdCellerant
AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, gifted education, and exceptional operational support to ensure customer campaign performance.
Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and nimble digital advertising tool, users can manage the entire buyer’s journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.
For more information or to book a demo, visit www.adcellerant.com.
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Contact information: Meghan Brito | Senior Vice President, Marketing |mbrito@adcellerant.com
